Media Manager at Tatari

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, Advertising, MediaIndustries

Requirements

3-5 years of experience with TV/Video media buying, planning; bonus for platform/programmatic trading
Understand TV and Streaming inventory (very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and availability to build insightful and strategic media plans
Proven success in scaling TV campaigns – ability to utilize convergent TV knowledge that result in optimized media buys based on performance outcomes and KPIs
Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture
Advanced presentation and communication skills. Strong communicator, both verbally and written, with the ability to blend quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders
Appreciate tech, product, engineering, data and analytics, and comfortable and quick at learning software and systems (i.e. Tatari’s proprietary buying platform)
Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets
High degree of autonomy and accountability. Detailed oriented and able to manage priorities and make informed decisions
Detail-oriented, organized and able to manage processes and simultaneous workflows—ability to multi-task

Responsibilities

Plan and purchase all types of TV and Streaming inventory: national, broadcast, cable, local, CTV, streaming (Direct IO and Targeted), video, sports, premium opportunities, etc
Use data to optimize campaigns and monitor networks/publishers for inventory clearance, viewership, competitive, audience changes, etc
Assess campaign performance in real-time while providing feedback on optimizations to clients to ensure all media plans are delivering on KPIs, and external parties with media schedules
Evaluate media purchase through a data and analytics lens + and negotiate pricing and plans where applicable
Work closely with client strategy team to help clients scale and grow their business effectively - using real-time performance data to present relevant premium opportunities, strategic recommendations - equipping clients to understand the full funnel media implications
Seek out unique opportunities e.g. discounted inventory, client specific packages, upfront inventory, etc
Participate, actively engage, and be able to answer complex media questions in client meetings
Work alongside Product, Engineering, Data Science to assist in helping develop and upgrade our convergent TV ad platform

Skills

Media Planning

Media Buying

TV Inventory

Streaming TV

CTV

Campaign Optimization

Data Analytics

Performance Monitoring

KPIs

Media Negotiation

Client Strategy

Tatari

Data-driven platform for TV advertising optimization

About Tatari

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

San Francisco, CaliforniaHeadquarters

2016Year Founded

CONVERTIBLECompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees