Performance Marketing - Media Buyer
ElevenLabs- Full Time
- Junior (1 to 2 years)
Candidates should have 3+ years of hands-on media buying experience, primarily in Meta Ads, a proven track record in campaign optimization and performance reporting, and be comfortable working with tools like ClickUp, Excel, and (ideally) Google Analytics. They should also be autonomous, detail-oriented, and reliable with strong follow-through, and aligned with US Central Time with a minimum of 5-6 hours overlap required. Familiarity with Klaviyo and e-commerce email flows, as well as experience extracting and analyzing data via tools like Looker, Supermetrics, or other dashboards, is considered a nice to have, along with an understanding of creative asset performance and optimization.
The Media Buyer will execute and optimize paid media campaigns, primarily on Meta and with some activity on Google, monitor performance and extract insights from dashboards and reports, analyze creative performance and campaign patterns to inform decisions, provide detailed reports and performance summaries for internal use, and collaborate with team leads and founders to implement feedback and meet deadlines.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.