Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising & Performance MarketingIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-time
  • Salary: USD Salary

Proppel connects LATAM talent with remote work opportunities in exciting companies worldwide. Our client, a Mexico-based advertising agency specializing in strategic media buying and performance marketing, is looking for a Media Buyer to manage digital ad campaigns across Meta and other platforms. This role is crucial for driving performance, generating insights, and ensuring precise campaign execution.

Requirements

  • 3+ years of hands-on media buying experience, primarily in Meta Ads.
  • Proven track record in campaign optimization and performance reporting.
  • Proficiency with tools like ClickUp, Excel, and ideally Google Analytics.
  • Must be autonomous, detail-oriented, and reliable with strong follow-through.
  • Must align with US Central Time (minimum 5-6 hours overlap required).

Nice to Have

  • Familiarity with Klaviyo and e-commerce email flows.
  • Experience with data extraction and analysis tools like Looker, Supermetrics, or other dashboards.
  • Understanding of creative asset performance and optimization.

Responsibilities

  • Execute and optimize paid media campaigns, primarily on Meta, with some activity on Google.
  • Monitor campaign performance and extract insights from dashboards and reports.
  • Analyze creative performance and campaign patterns to inform decision-making.
  • Provide detailed reports and performance summaries for internal use.
  • Collaborate with team leads and founders to implement feedback and meet deadlines.

Benefits

  • USD Salary
  • 100% Remote Work
  • 2 weeks of Paid Time Off + US Holidays

Application Instructions

  • CV must be in English.
  • By applying, you agree to subscribe to our Candidate Newsletter for job notifications and educational content.

Company Information

  • Company: Proppel
  • Headquarters: London, UK
  • Focus: Connecting LATAM talent with remote work opportunities globally.
  • Department: Marketing
  • Published: 2025-05-27

Skills

Meta Ads
Google Ads
Excel
Google Analytics
ClickUp
Dashboard Analysis
Creative Asset Optimization
Klaviyo
Supermetrics
Data Analysis

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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