Director, Marketplace Growth & Merchandising
Propel- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 5 years of experience in e-commerce merchandising, marketplace operations, or retail buying, preferably within the cannabis or regulated consumer goods industry. They should demonstrate a passion for the cannabis sector, staying informed on industry trends, products, and innovations, and possess experience in web analytics and data interpretation. A strong understanding of e-commerce platforms and content management systems is also required.
The Marketplace Manager will curate, manage, and optimize the product catalog for Weedmaps’ e-commerce platform, collaborating with suppliers to ensure compliance and enhance the customer shopping experience through strategic merchandising and data-driven insights. This includes developing and executing merchandising strategies, overseeing product listing optimization, creating promotional campaigns, and collaborating with finance and marketing teams to achieve business goals.
Online platform connecting cannabis consumers and businesses
Weedmaps connects cannabis consumers, patients, retailers, doctors, and brands through its online platform. It provides a directory of marijuana dispensaries, delivery services, and cannabis products, making it easy for users to find what they need. The platform allows users to search for specific products based on cannabinoids like CBD and THC, catering to different preferences. Weedmaps operates on a marketplace model, generating revenue from subscription fees paid by cannabis retailers and brands, as well as through advertising services. This approach not only supports the businesses listed but also offers consumers valuable information and educational content about cannabis. Additionally, Weedmaps provides tools for businesses, such as point-of-sale systems and compliance software, to help them operate efficiently. The goal of Weedmaps is to serve as a comprehensive resource for anyone involved in the cannabis industry, enhancing the connection between consumers and businesses.