Marketing Strategy Manager – Medicaid Acquisition & Web Experience at CVS Health

Hartford, Connecticut, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Insurance, MedicaidIndustries

Requirements

3+ years in strategic marketing, growth strategy, or related roles with a strong foundation of business and consumer understanding
2+ years of B2C digital marketing experience, with a focus on email and web
Experience with A/B and multivariate testing
Strong expertise in data analytics, market research, and performance measurement
Proficiency in Adobe Analytics and Tableau
Strong analytical skills and ability to synthesize complex data into actionable insights
Experience working in cross-functional, matrixed environments
Strong proficiency in Microsoft Word, Excel, and PowerPoint
Act as an independent self-starter and anticipate requests to properly execute projects and initiatives
Be able to negotiate compromises, have difficult conversations, and manage up/across/down within and across teams in a positive and collaborative spirit

Responsibilities

Lead strategic partnership with state Medicaid marketing teams to develop and execute paid acquisition campaigns across digital, social, and out-of-home (OOH) channels
Collaborate with local Medicaid marketing teams, Media team, Analytics team & paid advertising agency to influence campaign timing, channels, targeting & messaging to enhance awareness and consideration of Aetna Medicaid plans
Align acquisition strategies with central marketing goals and ensure campaigns are optimized for performance
Provide strategic oversight to ensure all marketing materials and campaign plans are on-strategy, on budget, and delivered on time, consistently meeting marketing and brand guidelines
Support the strategy and execution of the unauthenticated Aetna.com experience for prospects
Partner with MarTech, product, and analytics teams to improve site content, navigation, and conversion paths
Leverage consumer insights and performance data to inform enhancements and personalization strategies
Track and analyze campaign performance using Media Performance reports, Adobe Analytics and Tableau
Present insights and strategic recommendations to senior leadership, in-campaign reports and optimization roadmaps
Maintain a pulse on competition through consistent analysis and reporting, sharing insights to inform strategy and decision-making
Coordinate with media, creative, analytics, product, legal, and compliance teams to ensure campaign initiatives are aligned and executed effectively
Use tools like SharePoint and lead updating work plans to manage campaign calendars, documentation, and feedback loops, ensuring organized tracking and collaboration across teams

Skills

Marketing Strategy

Medicaid Marketing

Paid Acquisition

Digital Campaigns

Social Media Marketing

Out-of-Home Advertising

Campaign Optimization

Strategic Planning

Data-Driven Marketing

Analytics

Media Planning

Targeting

Messaging

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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