Marketing Specialist/Mgr 5 at Adobe

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Media, MarketingIndustries

Requirements

Demonstrated track record of delivering significant business growth through digital marketing programs
8+ years of progressive B2C digital marketing experience working on software/technology brands with deep understanding of digital marketing in India
Generalist marketing skills demonstrating a talent for adapting quickly to changing strategy
Solid experience with co-marketing, brand partnerships
Strong analytical and data-driven decision-making skills
Clear communicator and able to communicate effectively with senior leadership
Exceptional critical thinking, with the ability to translate market insights into actionable marketing strategies focused on outcomes
Deep experience managing full-funnel campaigns including digital, social media, influencer marketing and transcreation of global campaigns for local markets
Experience working with creative agencies to craft compelling messages that captivate audiences and offer them compelling solutions
Customer-first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys
Balance creative excellence with strong business sense
Excellent project management skills and the ability to work in a fast-paced environment, with attention to detail
Skills to navigate a global matrix organization
Relevant bachelor’s degree required
Knowledge of Adobe products highly desirable
Fluent spoken and written English, additional languages for India highly desirable

Responsibilities

Formulate and deliver the marketing plan for India that drive awareness, consideration and conversion for the Adobe Express
Lead and implement marketing initiatives in partnership with cross-functional teams from Media, PR & Social, Lifecycle Marketing & Adobe.com
Act as a strategic partner to the Product Marketing and Go-to-Market teams, working together to deliver against annual strategies and business goals
Project management of marketing program launches including managing creative agencies while communicating details and timelines to cross functional teams and business leads
Manage marketing/brand partnerships to deliver maximum impact for Adobe
Drive marketing innovation and creativity. Champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and marketing metrics
Manage forecasts and budgets for your marketing programs in connection to quarterly and annual plans. Take accountability and report on marketing performance against defined metrics
Play a key role in quarterly business and marketing reviews to senior team members, defining the ‘narrative’ for Express marketing in India

Skills

Digital Marketing

B2C Marketing

Marketing Strategy

Data-Driven Marketing

Project Management

Cross-Functional Collaboration

Media

Social Media

Lifecycle Marketing

Brand Partnerships

India Market

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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