Marketing Specialist at TripArc

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, MarketingIndustries

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (MBA an asset)
3-4 years of marketing experience, ideally within travel, hospitality, luxury goods, or a related industry
Experience supporting B2B marketing programs, sales enablement initiatives, or partner-facing communications

Responsibilities

Support the Outside Sales Team by developing content and collateral for trade events, conferences, advisor-facing presentations, and other ad-hoc requests
Develop and execute an effective B2B email marketing program that includes segmentation strategy, content development, asset deployment, and performance tracking
Produce high-quality written content for advisor newsletters, partner updates, and internal communications that highlight new products, offers, and brand initiatives
Lead the strategic development and execution of the Agent Webinar program, partnering with internal teams to increase engagement, enhance content quality, and drive qualified leads from the advisor community
Analyze B2B program performance including advisor email metrics, webinar attendance, and asset utilization. Provide recommendations to improve the effectiveness of future campaigns
Contribute to the development, execution, and continuous improvement of key elements of Kensington’s brand and lines of business across physical collateral, digital media, content, initiatives, and campaigns
Assist in planning and scheduling content for social channels, ensuring alignment with brand priorities, destination trends, and promotional campaigns
Support the development and execution of consumer-facing webinars, virtual events, and live sessions, including content preparation, presenter support, and post-event marketing
Manage timelines, track deliverables, and maintain organized workflows for recurring programs and cross-functional projects
Create clear and actionable briefs for small and large-scale marketing campaigns, including insight generation, defining market opportunities, establishing campaign objectives and KPIs, outlining target audiences, and collaborating with cross-functional teams to ensure alignment and delivery
Partner with internal marketing teams on paid media, creative development, campaign planning, and messaging alignment to optimize performance
Support the integration of marketing activities with co-op partners as necessary
Work closely with Product, Sales, Creative, and Partnerships teams to ensure seamless and timely execution of marketing initiatives
Maintain project management discipline across multiple programs, ensuring efficient tracking, communication, and delivery of key milestones

Skills

Key technologies and capabilities for this role

B2B MarketingEmail MarketingContent CreationProject ManagementAnalyticsSegmentation StrategyWebinar ManagementSales EnablementSocial MediaCampaign Development

Questions & Answers

Common questions about this position

What are the key responsibilities in B2B marketing for this role?

The role involves supporting the Outside Sales Team with content and collateral for events and presentations, developing and executing B2B email marketing programs, producing written content for newsletters, leading the Agent Webinar program, and analyzing program performance.

Is this position remote or office-based?

This information is not specified in the job description.

What salary or compensation is offered for the Marketing Specialist role?

This information is not specified in the job description.

What skills and qualities does the ideal candidate have?

The ideal candidate blends creativity with analytics, is disciplined in project management, and is energized by moving campaigns from insight to execution to measurable performance.

What does the reporting structure look like for this position?

This role reports to the Senior Manager, Marketing.

TripArc

Digital platform for luxury travel booking

About TripArc

TripArc operates in the luxury travel market by providing digital platforms that simplify the booking process for travel agencies and tour operators. Its main offerings, ADX and TMT, connect these agencies with a variety of travel services, including flights, cruises, hotels, and tours, while ensuring competitive pricing and exclusive deals. The platforms utilize advanced technology to enhance the user experience, making bookings more efficient. TripArc differentiates itself from competitors by negotiating direct net rate contracts and commissionable rates with travel service providers, allowing it to offer better pricing and additional amenities to its partners. The company's goal is to streamline the luxury travel booking process, unlocking more value for travel brands and their affluent clients.

Toronto, CanadaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

AI-driven platforms may disrupt traditional booking, affecting TripArc's demand.

Diversity focus in travel industry pressures TripArc to enhance diversity initiatives.

New ventures by former executives pose competitive threats to TripArc's market share.

Differentiation

TripArc offers exclusive deals through its platforms ADX and TMT.

The company negotiates direct net rate contracts for better pricing.

TripArc focuses on high-net-worth clients, enhancing luxury travel experiences.

Upsides

Increased demand for personalized travel boosts TripArc's AI-driven itinerary planning.

'Workcations' trend allows TripArc to target remote workers seeking luxury travel.

Sustainability focus attracts eco-conscious high-net-worth clients to TripArc's platforms.

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