thatgamecompany

Marketing Project Manager - China

Shanghai, Shanghai, China

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, EntertainmentIndustries

Requirements

Candidates should have at least 8 years of experience in marketing, particularly with a strong background in the gaming industry. Excellent team coordination and project management skills are essential, along with a deep understanding and passion for TGC game brands. Fluency in both Chinese and English is required, with exceptional communication and cross-cultural collaboration skills. Strong analytical skills to make data-driven decisions and optimize marketing strategies are necessary, along with innovative thinking to propose new marketing solutions.

Responsibilities

The Marketing Project Manager will coordinate and manage the brand promotion efforts for all TGC game brands in China. They will organize and coordinate cross-functions and teams, including design, content, social media, and PR, to ensure smooth execution of marketing activities. The manager will assist in developing and implementing marketing strategies to ensure that activities proceed as planned and oversee and manage marketing project timelines, addressing any issues that arise during the project. Additionally, they will collaborate closely with the global marketing team to ensure the accuracy and consistency of localized content.

Skills

Project Management
Brand Promotion
Cross-Functional Coordination
Strategy Development
Communication
Analytical Skills
Chinese
English
Team Coordination

thatgamecompany

Develops visually stunning, emotionally engaging games

About thatgamecompany

thatgamecompany develops video games that focus on exploration, beauty, and emotional connection. Their games, such as "Sky: Children of the Light," "Journey," "Flower," and "Flow," are designed to be visually stunning and accessible to a wide audience, including casual gamers and families. The gameplay emphasizes shared experiences and emotional resonance, making them appealing to players looking for more than just entertainment. Unlike many competitors, thatgamecompany prioritizes artistic quality and emotional depth in their games, fostering a collaborative and experimental work environment that encourages innovation. Their goal is to create unique gaming experiences that resonate with players on a deeper level.

Key Metrics

Santa Monica, CaliforniaHeadquarters
2006Year Founded
$190.8MTotal Funding
LATE_VCCompany Stage
Entertainment, GamingIndustries
51-200Employees

Risks

Increased competition from indie developers focusing on similar game styles.
Subscription-based gaming services may impact premium game sales.
Regulatory scrutiny over in-app purchases could affect revenue models.

Differentiation

thatgamecompany creates visually stunning and emotionally engaging games.
Their games emphasize exploration, beauty, and emotional connection.
They focus on inclusivity and shared experiences in gaming.

Upsides

Increased interest in cozy, emotionally engaging games boosts their market potential.
Cloud gaming platforms offer new distribution channels for broader audience reach.
Cross-platform play trends enhance appeal by allowing seamless experiences across devices.

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