Marketing Planning Manager - General Medicine at Abbott

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Excellent knowledge and practice in sales & marketing
Ability to fully exploit the full market potential of Abbott EPD products
Capability to develop, plan, implement, measure, and be accountable for brand plans optimizing profitability, market share, and revenue growth
Willingness to travel 20% of the time
Tolerance for continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Responsibilities

Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services
Monitor, analyze, and evaluate domestic and international market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service
Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas
Identify product/service changes to meet customer needs
Liaise with other areas of the organization (e.g., production, R&D) to implement these changes
Prepare sales forecasts and budgets
Monitor sales volume, revenues, and costs against forecasts
Adapt plans to improve the sales performance of the product/service
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience
Develop marketing strategies, plans, and tactics and effectively communicate these to sales teams for proper implementation to customers
Manage and market the BU’s product range (including relevant therapy areas)

Skills

Market Research

Product Development

Pricing Strategy

Product Launch

Advertising Campaigns

Sales Forecasting

Budget Management

Sales Performance Analysis

Marketing Strategy

Brand Planning

Competitor Analysis

Consumer Behavior Analysis

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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