Customer.io

Marketing Operations Specialist

Americas

Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in a related field, along with at least 3 years of experience in marketing operations or a similar role, and a strong understanding of marketing technology stacks. Technical instincts, a builder’s mindset, and a passion for operational excellence are also required, as is the ability to leverage tools like Customer.io, Salesforce Flows, and N8n. Familiarity with AI and its application to operational tasks is a desirable qualification.

Responsibilities

As a Marketing Operations Specialist, you will build robust no-code automations to power core marketing and sales workflows, administer the tech stack to ensure seamless functionality, lead the implementation and integration of new platforms, maintain rigorous data analysis and auditing practices, and collaborate closely with multiple teams to ensure marketing efforts support overall business objectives. You will also regularly use AI to support your technical work and write lightweight scripts for operational tasks.

Skills

Automation tools
Customer.io
Salesforce Flows
N8n
Data integrity
Analytics
API calls
No-code workflows
Troubleshooting
Operational excellence

Customer.io

Marketing automation for customer engagement

About Customer.io

Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that enhances customer connections and engagement. Unlike many competitors, Customer.io offers A/B testing and professional support services to optimize marketing strategies. The goal is to empower businesses to send data-driven messages that improve customer engagement and drive revenue.

Key Metrics

Portland, OregonHeadquarters
2012Year Founded
$9.6MTotal Funding
SEEDCompany Stage
Consulting, Consumer SoftwareIndustries
201-500Employees

Benefits

Unlimited Paid Time Off
Paid Parental Leave
Health Insurance
401(k) Company Match
Healthy Lifestyle Budget
Remote Work Options
Co-working Space Rental Reimbursement
Professional Development Budget
Home Office Stipend
Sabbatical Leave

Risks

Increased competition from other platforms integrating with Vision Pro.
Reliance on Twilio SMS could pose risks if service issues arise.
Emergence of comprehensive notification solutions like Knock challenges market position.

Differentiation

Customer.io offers real-time audience segmentation for personalized messaging.
The platform supports A/B testing for continuous campaign optimization.
Customer.io integrates with Vision Pro for VR marketing campaigns.

Upsides

Integration with Apple Vision Pro opens new VR marketing opportunities.
Partnership with Twilio enhances robust SMS messaging solutions.
Participation in CEE Startup Challenge expands market reach and innovation.

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