Marketing Operations Manager - Lead Management

Employment Type: Full time

Company Information

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design, and our culture.

Want to join the leader in AI-powered data security? Cohesity is looking for a Marketing Operations Manager - Lead Management to join our growing marketing team. If you're passionate about building scalable processes for lead management and partnering cross-functionally to optimize performance - this is the role for you.

Position Overview

We are seeking a skilled Marketing Operations Manager focused on Lead Management to join our dynamic marketing team. This role is crucial for building and optimizing scalable processes for lead management and collaborating across departments to enhance performance.

Responsibilities

Lead Lifecycle Champion

• Oversee the lead health lifecycle, from lead generation, nurturing, and qualification to sales hand-off.
• Work closely with marketing stakeholders to develop and implement lead generation strategies.
• Build and refine scalable processes for lead management, implement and manage lead scoring, routing, and lifecycle stages in coordination with key stakeholders.
• Develop and execute scalable processes that foster continuous improvement, identify inefficiencies, and proactively identify new strategies to improve lead flow and optimize performance.
• Troubleshoot technical issues, proactively identify and resolve operational bottlenecks to keep marketing programs running smoothly.

Cross-functional Alignment

• Partner with key stakeholders to align on MQL/SQL definitions and drive cross-functional initiatives—from lead scoring models to advanced nurturing programs, lead handoff processes, and lead reporting across systems.
• Collaborate with Marketing, SDR, RevOps, Sales, and IT teams to ensure cross-functional alignment on processes, data integrity, analytics, and system requirements.
• Drive organizational change within marketing programs and the tech stack, effectively collaborating with stakeholders to ensure buy-in and adoption.
• Enable marketing and sales teams with tools, reporting, and processes to manage prospect pipelines, track SLAs, and support processes that drive visibility and accountability.

Reporting & Analytics

• Build dashboards and reporting frameworks to track funnel health, lead flow, conversion rates, attribution, and ROI.
• Dive deep into marketing and sales data to uncover trends, patterns, and actionable insights that directly impact lead flow health, pipeline creation, and acceleration.
• Collaborate with demand generation managers to track, analyze, and optimize campaign effectiveness across channels.
• Present complex analyses in a concise, relevant way to executive leadership, recommending tangible steps for improvement.

Requirements

We’d love to talk to you if you have many of the following:

• Bachelor’s degree in Marketing, Business, Analytics, Finance, or related field.
• 3-5+ years of experience in demand generation, marketing operations, or revenue operations, ideally in a B2B company.
• 2-3 years of hands-on experience with marketing automation systems such as Marketo, Hubspot, Eloqua, or Pardot.
• 2-3 years of experience working within Salesforce.
• Experience working with ISR/SDR teams on tele-qualification.
• Experience developing content and implementing B2B email marketing and nurtures, SDR outreach sequences, outbound calling scripts.
• Experience with 6sense, Demandbase, Segment, Outreach, and LeanData is a plus.
• Deep understanding of lead lifecycle management, MQL/SQL definitions, and pipeline attribution best practices.

We are extra excited if you have any of the following:

• [Specific additional qualifications would be listed here if provided]