Wellth

Marketing Operations Manager

Spain

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Social ImpactIndustries

Requirements

Candidates should have at least 7 years of experience in a marketing operations or related role. Proven expertise in designing and implementing strategies for improving marketing operational excellence and maximizing the impact of marketing teams is required. Additionally, candidates must have experience managing marketing tools, platforms, and technologies.

Responsibilities

The Marketing Operations Manager will partner with marketing leadership to drive operational excellence across all marketing departments and enhance collaboration with other teams. They will support marketing leadership in shaping the department's roadmap and oversee execution efficiency. The role involves planning, building, and maintaining a robust marketing operations framework for seamless execution and resource allocation. The manager will integrate the OKR framework into marketing operations, implement and optimize tools and platforms, and collaborate across Marketing, Product, and Data teams to align strategies with product launches and business goals. They will also drive process improvements, automation, and innovative problem-solving to streamline operations and act as a key contact for stakeholders, providing guidance and managing escalations.

Skills

Marketing Operations
Operational Excellence
Strategic Alignment
Data Insights
Cross-functional Collaboration
Marketing Strategy
Execution Efficiency

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Key Metrics

Culver City, CaliforniaHeadquarters
2014Year Founded
$36.5MTotal Funding
SERIES_BCompany Stage
HealthcareIndustries
51-200Employees

Benefits

Flexible Work Hours
Unlimited Paid Time Off
Parental Leave
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.
Regulatory scrutiny on AI and patient data may increase compliance costs.
Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.
The company offers a personalized mobile platform for patient engagement and habit formation.
Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.
AI integration enhances patient engagement, aligning with Wellth's recent feature launch.
Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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