Manager, Marketing Operations
Instructure- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in Marketing, Business, Communications, or a related field, and have 3-5 years of experience in campaign operations, marketing operations, or project management. They should also demonstrate experience building automated and complex campaign programs, strong competency in marketing automation (specifically Marketo), and proven ability to manage multiple projects simultaneously in a fast-paced environment.
The Marketing Operations Manager will collaborate with stakeholders to develop campaign strategies, timelines, and objectives, build, test, and execute marketing campaigns across various platforms, prioritize, track, and document campaign request updates via project management software (Jira), optimize internal processes to improve efficiency and reduce bottlenecks, resolve roadblocks and issues as needed to meet campaign goals, and identify and recommend improvements based on campaign performance insights.
Cloud communications platform for developers
Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.