Manager, Marketing Operations
InstructureSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Mental Health, Software & TechnologyIndustries
Requirements
Candidates should possess 3-5 years of Marketing Operations experience, demonstrating expertise in operational excellence and a strong understanding of Marketo and Salesforce. They should also have experience with various event tooling, such as Zoom, Splash, and LiveEvent, as well as landing page systems like Unbounce. Furthermore, a detail-oriented approach and the ability to manage complex, end-to-end processes are essential, along with a willingness to learn new skills and tackle unfamiliar challenges.
Responsibilities
As the Marketing Operations Lead (Campaign Operations), the individual will be responsible for executing scalable marketing campaigns from planning to launch, ensuring timely delivery and flawless execution across channels. They will enforce tracking and governance within Salesforce, develop and enforce robust quality assurance standards, build and optimize nurture programs, oversee event technical operations, manage list management, develop training materials, and optimize the ticketing workflow to streamline campaign launch cycles. Additionally, they will monitor and report on campaign performance and impact, collaborating cross-functionally with Marketing, Creative, and RevOps to drive efficient go-to-market execution and ensure a seamless experience for stakeholders.
Skills
Marketing Operations
Campaign Management
Automation Frameworks
Process Optimization
Cross-functional Collaboration
Marketing Campaign Execution
Headway
Connects patients with affordable mental health services
About Headway
Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.
Key Metrics
New York City, New YorkHeadquarters
2019Year Founded
$318.1MTotal Funding
LATE_VCCompany Stage
HealthcareIndustries
1,001-5,000Employees