Marketing Operations (Contract) at Chief

New York, New York, United States

Chief Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, Professional NetworkingIndustries

Requirements

  • Advanced experience with CRM technology; specifically Braze, Chief’s primary customer engagement platform
  • Working knowledge of Braze and Salesforce. Knowledge of Segment and Metabase a nice to have
  • Demonstrated success driving customer engagement and acquisition using triggered or automated campaigns, webhooks, canvases, liquid logic, dynamic/personalized content and audience segmentation
  • Expertise in email, SMS, push notifications & in-app messaging best practices
  • Comfortable solutioning & advising on net new marketing use cases within Braze
  • Ability to multi-task in a high-velocity environment

Responsibilities

  • Oversee Chief omni-channel communications strategy, operations and campaign execution including email, SMS, push and in-app messaging, to grow awareness, nurture prospects, and drive a highly engaging member experience through marketing, transactional, and operational communications
  • Serve as the subject matter expert of customer engagement platform (Braze); own platform governance (such as new domains, channel expansion, preference center, etc) and oversee deliverability and health of all domains
  • Champion data hygiene and strategy within Braze; work closely with the Data team to build audience segmentation, enhance data hygiene, maintain efficient data workflows, and monitor and troubleshoot as needed
  • Identify, build and collaborate with Product, Engineering and Data to launch new features and enhance existing functionalities within Braze, such as API triggered campaigns
  • Oversee technical troubleshooting issues with internal teams to maintain positive member experience
  • Oversee a direct report that owns execution of omni-channel Chief communications, working to train team on Braze features & oversee QA

Skills

Braze
CRM
Marketing Automation
Email Marketing
SMS Marketing
In-App Messaging
Data Management

Chief

Subscription-based networking for women executives

About Chief

Chief.com is a membership network designed specifically for women in executive leadership positions. It provides a platform where senior executives can connect, share knowledge, and expand their professional networks. Members can create a personal board of advisors, gaining insights and advice to enhance their leadership skills. The platform also offers access to business experts and exclusive programming aimed at professional development. Chief.com differentiates itself from competitors by focusing on the unique needs of women leaders and emphasizing Diversity, Equity, and Inclusion (DEI) in its operations. The company's goal is to empower women executives by providing them with valuable resources and connections that support their growth and success in leadership roles.

New York City, New YorkHeadquarters
2019Year Founded
$136.2MTotal Funding
SERIES_BCompany Stage
Social Impact, EducationIndustries
5,001-10,000Employees

Risks

Increased competition from platforms like TheLi.st and Ellevate Network.
Economic downturns may reduce spending on professional memberships.
Recent layoffs may indicate financial pressures affecting service delivery.

Differentiation

Chief is the largest community of senior women executives in the U.S.
Chief offers personalized executive coaching, both one-on-one and in peer groups.
Chief's commitment to DEI is a core aspect of its operations and offerings.

Upsides

Growing interest in DEI aligns with Chief's commitment to diversity and inclusion.
Hybrid work models increase demand for Chief's digital networking platform.
Recognition of women leaders provides opportunities for Chief to highlight its members.

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