Veeva Systems

Marketing Operations - Senior / Manager

Boston, Massachusetts, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise Software, HealthcareIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, and have at least 7 years of experience in marketing operations, with a strong focus on marketing automation. Demonstrated expertise in Marketo marketing automation is essential, along with proficiency in Salesforce and marketing analytics. A deep understanding of marketing campaign trends and best practices is required, as is the ability to analyze campaign data and provide strategic recommendations.

Responsibilities

The Marketing Operations Manager will analyze and interpret campaign trends to provide early insights into evolving best practices, research and proactively communicate new marketing automation trends, and manage global campaign consulting services to guide field marketers on campaign journeys and segmentation. They will establish and maintain strategic partnerships with stakeholders, develop recurring training on Marketo, own campaign performance metrics, and provide recommendations for maximizing funnel conversion and spend optimization. Additionally, the role involves leading Veeva Summit event reporting and delivering weekly and post-event analytics.

Skills

Marketing Automation
Marketo
Pardot
Campaign Management
Data Segmentation
Strategic Consulting
Campaign Analysis
Stakeholder Management
Training
Best Practices

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Key Metrics

Pleasanton, CaliforniaHeadquarters
2007Year Founded
$6.8MTotal Funding
IPOCompany Stage
Enterprise Software, Healthcare, Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Parental leave
PTO
Free food
Health, dental, & vision insurance
Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.
GenAI features in Vault CRM may face data privacy and security challenges.
Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.
The company offers a subscription-based model ensuring continuous updates and improvements.
Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.
GenAI features in Vault CRM enhance field productivity with contextual task automation.
Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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