Marketing Manager, VAS Marketing Hong Kong at Visa

Hong Kong, Hong Kong SAR, Hong Kong SAR

Visa Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Services, TechnologyIndustries

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • 8-10 years of relevant experience in marketing, with a strong background in project management
  • Proven success in B2C and B2B marketing, including integrated marketing campaign management, partnerships, sponsorships, and effective media communications
  • Experience in agency and stakeholder management
  • Strong budgeting, timeline, and resource management skills
  • Proficiency in digital marketing tools, analytics, and campaign management
  • Excellent communication skills in English and Chinese (preferred)
  • Strategic mindset with a proactive, creative, and results-oriented approach
  • Comfortable working in a fast-paced and dynamic environment
  • Experience working with banks, fintechs, or financial services clients (preferred)
  • Digital savvy with a strong understanding of online platforms, tools, and social (preferred)
  • Demonstrated ability to think both strategically and creatively, while maintaining attention to detail (preferred)

Responsibilities

  • Lead and execute integrated marketing campaigns and projects, ensuring timely delivery within scope and budget for clients and partners
  • Collaborate with internal stakeholders to align on project objectives and deliverables
  • Develop business and marketing recommendations and deliver effective client presentations
  • Manage external agencies, vendors, and partners, including briefing, negotiation, and performance evaluation
  • Plan and execute B2B and B2C campaigns across digital, social, and offline channels
  • Manage creative development, media planning, and event activations and sponsorships
  • Analyze campaign results, report progress, and provide actionable recommendations
  • Drive process improvements and efficiencies in campaign execution
  • Design, deliver, and optimize marketing solutions that provide added value to clients and partners
  • Act as a strategic advisor, driving adoption of VAS offerings and ensuring measurable impact on business growth

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ManagementIntegrated MarketingStakeholder CollaborationClient PresentationsAgency ManagementProject ManagementBudget ManagementB2B MarketingB2C MarketingBrand EquityVAS Marketing

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site position.

What experience level is required for this Marketing Manager role?

The role requires 8-10 years of relevant experience in marketing, with a strong background in project management.

What key skills are needed for this position?

Key skills include proven success in B2C and B2B marketing, integrated campaign management, agency and stakeholder management, strong budgeting and resource skills, proficiency in digital marketing tools and analytics, and excellent communication in English and Chinese.

What is the team culture like at Visa's Hong Kong & Macau Marketing team?

The team is passionate about the brand and dedicated to supporting key growth priorities, focusing on creating and implementing B2C and B2B marketing strategies to uplift Visa's brand equity.

What education is required for this role?

A Bachelor’s degree in Marketing, Business Administration, or related field is required.

Visa

Global digital payment network provider

About Visa

Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.

San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees

Benefits

Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.

Risks

CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.

Differentiation

Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).

Upsides

Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.

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