Marketing Manager/Senior Manager at Accenture

Athens, Greece

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, Financial Services, ConsultingIndustries

Requirements

10+ years of experience in marketing roles, ideally in consultancy, agency, or complex corporate environments
Proven ability to design and manage multi-channel, cross-functional marketing programs end-to-end
Deep knowledge of digital marketing and understanding of its core areas: paid media, SEO, CRM, content, social, data-driven strategy
Demonstrated experience managing senior and C-level stakeholders
Strong leadership skills and previous experience managing or coordinating multidisciplinary teams
Excellent communication, strategic thinking, and project leadership capabilities
Preferred: Experience in the banking or financial services sector

Responsibilities

Lead the ideation, planning, and execution of complex, cross-disciplinary marketing programs for enterprise clients
Oversee integrated strategies across digital marketing, brand positioning, content, paid media, and customer engagement
Manage C-level and senior stakeholder relationships, translating business objectives into actionable marketing plans
Coordinate and guide multidisciplinary teams, ensuring seamless collaboration across strategy, content, media, design, and tech
Analyze performance metrics and market insights to inform ongoing optimization and strategic decision-making
Ensure strategic coherence across all marketing touchpoints and contribute to long-term growth initiatives
Prepare executive-level presentations, reports, and strategic recommendations

Skills

Digital Marketing

Brand Positioning

Content Marketing

Paid Media

CRM

Marketing Strategy

Stakeholder Management

Performance Metrics

Market Analysis

Cross-functional Collaboration

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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