Responsibilities

As a Marketing Manager, the candidate will develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers, analyze market trends and customer needs to refine marketing approaches, and work closely with sales and product teams to align marketing efforts with business goals. They will also plan, execute, and monitor multi-channel marketing campaigns, oversee content creation, manage lead generation campaigns, utilize SEO, SEM, and social media strategies, track and analyze campaign performance, manage the marketing budget, and provide regular reports on campaign performance and budget expenditures. Additionally, the role includes additional responsibilities as assigned by one’s supervisor or other managers related to the position/department.