Marketing Manager, Mortgage

Position Overview

• Location Type:
• Job Type: Full Time
• Salary: $117,000 - $127,000 per year

GoodLeap is a technology company focused on providing financing and software solutions for sustainable home improvements like solar panels, batteries, and energy-efficient systems. We aim to make these solutions affordable and accessible through our technology. Thousands of professionals use our AI-powered applications to enhance customer communication, gain business insights, and streamline operations. Since 2018, GoodLeap has facilitated over $27 billion in financing for sustainable solutions. We also support our nonprofit, GivePower, which provides water and clean electricity systems to communities in need.

We are looking for an experienced Marketing Manager to lead and execute marketing initiatives within the mortgage group. This role will develop and implement strategic marketing campaigns targeting current GoodLeap customers to drive growth for the mortgage team and support company sales goals. The ideal candidate will have a strong background in traditional and digital marketing, content creation, analytics, and a solid understanding of the mortgage industry.

Responsibilities

• Strategy Development:
  • Develop and implement comprehensive marketing strategies for mortgage products and services targeting existing GoodLeap customers.
  • Analyze market trends and customer needs to refine marketing approaches.
  • Collaborate with sales and product teams to ensure marketing efforts align with business objectives.
• Campaign Management:
  • Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, print, etc.).
  • Oversee content creation, including blog posts, social media updates, newsletters, and other marketing materials.
  • Manage lead generation campaigns, analyzing performance metrics and optimizing for results.
• Digital Marketing & Analytics:
  • Employ SEO, SEM, and social media strategies to increase website traffic and generate leads.
  • Track and analyze campaign performance using tools such as Google Analytics, HubSpot, or similar platforms.
  • Utilize data insights to inform marketing decisions and adjust strategies.
• Budget Management:
  • Manage the marketing budget, allocating resources effectively across various campaigns.
  • Provide regular reports on campaign performance and budget expenditures.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Minimum of 5 years of marketing experience, with a preference for experience in the financial services or mortgage industry.
• Strong understanding of digital marketing principles, including SEO, PPC, and content marketing.
• Proficiency in marketing tools such as CRM systems, Google Analytics, and social media platforms.
• Excellent communication, project management, and analytical skills.
• Familiarity with mortgage industry regulations and compliance is preferred.
• Experience with customer relationship management (CRM) software is preferred.
• Creative problem-solving abilities and a results-driven mindset are preferred.

Additional Information

• Job duties may include additional responsibilities as assigned by supervisors or managers related to the position or department.
• This job description outlines the general nature and level of work but is not an exhaustive list of all responsibilities, duties, and skills required.
• The Company reserves the right to alter or change job responsibilities, reassign or transfer job positions, or assign duties at any time, with or without notice.

About GoodLeap

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018. GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.