d) Abbott Point of Care, DACH at Abbott

Wiesbaden, Hesse, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Diagnostics, Medical DevicesIndustries

Requirements

Degree in Business, Marketing, technical or scientific discipline
Commercial experience in Marketing, preferable in Point of Care or Medical Device/Diagnostic business with a desirable understanding of Clinical Biology or Laboratory Medicine
Demonstrated experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification
Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
Demonstrated experience in developing and executing specific commercial plans, in the context of an area, region, and division strategy, that achieve specific growth goals
Acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, and persistence as appropriate to the audience and issue at stake
An approachable and credible communication style

Responsibilities

Drive innovative product launches to successfully introduce products in new markets establishing new standard of care patient pathways
Key launch activities: Messaging and positioning with validated value proposition
Raising awareness through national & local conference attendance, organizing dinner programs at local society events and launch event roadshows
Driving adoption with clinical workflow support tools partnering with UK consultants facilitating patient pathway improvement business case
Building advocacy partnering with scientific societies and supporting commercial evaluations and evidence generation white papers
Conduct training and user groups with early adopters
Develop marketing plans aligned with business objectives to create POC demand
Analyze market data including competitive activity to inform marketing planning
Promotional tool creation: provide commercial team with promotional and scientific literature, sales aids, and support materials to help exceed sales plan

Skills

Key technologies and capabilities for this role

Product LaunchesMarket IntroductionMessagingMarketing StrategyHealthcare MarketingPoint of Care Diagnostics

Questions & Answers

Common questions about this position

What is the location for this Marketing Manager role?

This position works out of Abbott's location in Wiesbaden, Germany, at Abbott Diagnostics GmbH in the Point of Care division.

What qualifications are required for this position?

A degree in Business, Marketing, technical or scientific discipline is required, along with commercial experience in Marketing, preferably in Point of Care or Medical Device/Diagnostics.

What is the company culture like at Abbott?

Abbott offers a dynamic, highly educated, highly skilled, and motivated team with flat hierarchies, an open appreciative mentality, efficient communication, and a multi-national environment that fosters talent development.

What salary or compensation does this role offer?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Manager position?

Strong candidates will have a degree in Business, Marketing, technical or scientific discipline and commercial marketing experience, preferably in Point of Care or Medical Device/Diagnostics, to handle tasks like driving product launches and developing marketing plans.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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