Marketing Manager - IDEM at Abbott

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Associates Degree (± 13 years) or Masters Degree (± 18 years) in Engineering
Minimum 4 years of experience

Responsibilities

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets
Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services
Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service
Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas
Identify product/service changes to meet customer needs
Liaise with other areas of the organization (e.g., production, R&D) to implement these changes
Prepare sales forecasts and budgets
Monitor sales volume, revenues and costs against forecasts
Adapt plans to improve the sales performance of the product/service
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience

Skills

Key technologies and capabilities for this role

Market ResearchProduct DevelopmentPricing StrategyProduct LaunchAdvertising CampaignsSales ForecastingBudgetingCompetitor AnalysisConsumer Behavior AnalysisSales Performance Monitoring

Questions & Answers

Common questions about this position

What is the location for this Marketing Manager position?

The position is located in Mumbai : BKC Building, India.

What is the base pay or salary range for this role?

The base pay for this position is listed as N/A. In specific locations, the pay range may vary from the range posted.

What experience is required for this Marketing Manager role?

A minimum of 4 years of experience is required.

What education qualifications are needed for this position?

A Masters Degree (± 18 years) in Engineering is listed under qualifications.

What are the main responsibilities of this Marketing Manager role?

Responsibilities include implementing marketing and sales strategies, conducting market research, overseeing product development, monitoring sales performance, and liaising with other departments to meet sales targets.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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