MARKETING MANAGER (F/H) at Abbott

Issy-les-Moulineaux, Ile-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, Healthcare, CardiologyIndustries

Requirements

Diplôme universitaire Scientifique ou Technique dans le domaine biomédical
Plusieurs années d’expérience en marketing et/ou terrain dans le domaine des technologies médicales, de préférence en Electrophysiologie Cardiaque
Anglais courant indispensable
Bonne capacité à communiquer à l’oral et à l’écrit
Pédagogie, organisé, autonome
Travail en équipe, capacité à travailler en réseau
Force de proposition et esprit critique
Capacité à travailler dans un environnement matriciel (international, Europe, vente, technique etc.)

Responsibilities

Proposer des actions stratégiques afin de maximiser l’impact des produits Abbott en Electrophysiologie sur le marché ou dynamiser le marché
Mettre en place les actions marketing : concevoir et mettre en œuvre des projets marketing (ex. lancement produits ou programmes marketing France, gestion de projet : planning, collaborations, productions)
Réaliser et rédiger des documents d’aide à la vente, marketing direct
Participer, en collaboration avec le Responsable Formation, aux actions de formation des Professionnels de Santé et à l’éducation des équipes
Participer, en collaboration avec l’équipe Marketing et Education ainsi que les assistantes, à l’organisation et au bon déroulement des congrès et évènements avec les Professionnels de Santé
Offrir un support aux services Affaires Publiques et Réglementaires, au Service Client, au Service des Marchés pour la réalisation des dossiers nécessaires au bon déroulement de l’activité Abbott pour les produits en Electrophysiologie
Travailler en collaboration avec l’ensemble des services (Clinique, Congrès et séminaires, Technique, Commercial, Administration des Ventes, Appels d’Offres, Compliance, Logistique etc.), le Marketing Europe, et la force de vente France
Mettre en place la veille marketing (analyse de marché, segments…) et assurer la veille concurrentielle : recueillir les informations sur les produits, le marché, les concurrents

Skills

Key technologies and capabilities for this role

Marketing StrategyProduct ManagementProject ManagementProduct LaunchSales EnablementProfessional TrainingCross-functional CollaborationMarket DevelopmentElectrophysiology

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment position.

What is the work location for this role?

This information is not specified in the job description.

What are the key responsibilities for the Marketing Manager role?

The role involves developing marketing strategies and action plans for the product range, implementing marketing projects like product launches, creating sales support materials, participating in training and events, and conducting market analysis.

What is the company culture like at Abbott?

Abbott is committed to enabling the best life through better health, developing revolutionary technologies, and anticipating changes in medical sciences, with a focus on innovation in cardiac electrophysiology.

What makes a strong candidate for this Marketing Manager position?

Strong candidates will have experience in marketing strategy, project management for product launches, cross-functional collaboration with sales, clinical, and support teams, and market analysis skills.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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