Marketing Manager (ECE Brands)

Employment Type: Full-time

About Us

StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.

Visit www.straighterline.com for more information.

About the Role

StraighterLine is seeking a versatile, results-oriented Marketing Manager to support digital marketing initiatives across our early childhood education (ECE) brands—CCEI and ProSolutions Training. This role is ideal for a marketing generalist with a proven track record in B2B lead generation, strong creative design skills, and experience across all core digital marketing channels. The ideal candidate will lead end-to-end campaign execution, with a particular focus on state-level partnerships, strategic corporate accounts, and institutional outreach in the education sector. This role requires fluency in paid social, email automation, landing page design, SEO/SEM, and the ability to manage external partners such as freelancers or agencies.

Key Responsibilities

Marketing Strategy & Campaign Execution

• Lead multi-channel digital campaigns to support B2B lead generation across CCEI and ProSolutions Training.
• Collaborate cross-functionally with Sales and Product teams to align marketing initiatives with organizational goals.
• Manage external resources (freelancers, agencies, vendors) to supplement internal capabilities when needed.

Creative Design & Content Development

• Own the visual execution of marketing materials including landing pages, email templates, digital ads, and sales enablement collateral.
• Use strong design skills to create brand-consistent, conversion-focused content in tools like Canva, Adobe Creative Suite, or similar.

Website & Conversion Optimization

• Manage brand websites to ensure accuracy, SEO optimization, and effective lead capture.
• Monitor performance using Google Analytics, HubSpot, and other tools.

Email Marketing & Automation

• Execute segmented B2B nurture campaigns using HubSpot and Salesforce Marketing Cloud.
• Build drip campaigns, optimize subject lines and CTAs, and ensure compliance with marketing preferences and regulations.

Landing Page Development & A/B Testing

• Build and optimize landing pages using Unbounce or comparable tools.
• Conduct A/B and multivariate testing to improve conversion metrics.

Paid Social & SEM

• Plan, execute, and optimize paid social advertising campaigns across LinkedIn, Meta, and other relevant platforms.
• Manage search marketing (Google Ads, Bing) budgets, keywords, and ad copy to generate qualified inbound leads.

Sales Enablement & Institutional Marketing

• Develop marketing collateral tailored to state agencies, educational institutions, and strategic enterprise partners.
• Collaborate with Sales to deliver tools that accelerate lead conversion and improve outreach impact.

Analytics & Reporting

• Track and report on campaign performance, budget utilization, and lead conversion.
• Present insights and make data-informed recommendations for ongoing optimization.

Key Qualifications

• 4+ years of digital marketing experience with a B2B lead generation focus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience as a marketing generalist with strength in digital design and campaign execution.
• Proficient in:
  • HubSpot (workflows, email marketing, reporting)
  • Salesforce Marketing Cloud
  • Salesforce CRM
  • Unbounce or similar landing page platforms
  • Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, and SEO tools like SEMrush or Ahrefs.
• Proven ability to manage external partners (freelancers, agencies, vendors).