Marketing Manager at Universal Music Group

Beijing, Beijing, China

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

1-5 years of relevant work experience in music industry promotion
Excellent copywriting and planning skills, with strong writing foundation, able to independently complete news releases and promotional materials
Strong perception of music user market, familiar with characteristics, trends, and dissemination rules of various media
Clear thinking, unlimited creativity, strong execution, and good team collaboration spirit

Responsibilities

Responsible for planning and marketing promotion of music content on off-platform media, including but not limited to Weibo, traditional media, self-media, etc
Responsible for social media content planning and daily operations, including topic selection, content writing, and ensuring content quality
Responsible for planning and promotion of brand and music projects, outputting marketing plans and executing them
Develop media resources, formulate effective media dissemination plans and execution schemes based on project promotion needs, track release effects, and conduct data analysis

Skills

Key technologies and capabilities for this role

Social Media OperationsContent PlanningCopywritingMedia PlanningData AnalysisMarketing StrategyMusic PromotionWeiboBrand Promotion

Questions & Answers

Common questions about this position

What is the salary for the Marketing Manager position?

This information is not specified in the job description.

Is this Marketing Manager role remote or office-based?

This information is not specified in the job description.

What skills are required for this Marketing Manager role?

Required skills include 1-5 years of experience in music industry promotion, excellent copywriting and planning abilities with strong writing skills, keen perception of music user markets and media trends, clear thinking with creative ideas, strong execution, and good team collaboration.

What does the Marketing Manager role involve?

The role involves planning and promoting project content including off-platform media marketing, social media operations, brand and music project promotion, media resource development, and data analysis of release effects.

What experience makes a strong candidate for this position?

Strong candidates have 1-5 years in music industry promotion, deep writing skills for news and promo materials, familiarity with media trends and music markets, creative thinking, strong execution, and team collaboration.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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