Marketing Lead - Texas at Nasdaq

Irving, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Fintech, Capital MarketsIndustries

Requirements

Bachelor’s degree in Marketing, Business, or a related field
8–10 years of marketing experience with proven success in launching new products and go-to-market promotions
Strong ability to influence stakeholders and lead cross-functional initiatives
Excellent writing and communication skills with attention to detail and creativity
Demonstrated success working in collaborative, matrixed environments
Preferred Qualifications
Advanced degree or certification (e.g., MBA, PMP)
Experience in capital markets, fintech, or regulated industries
Exposure to global marketing strategies and cross-border collaboration

Responsibilities

Develop and execute go-to-market strategies and integrated marketing campaigns that drive product awareness, pipeline growth, and customer acquisition
Collaborate with product managers, sales teams, and marketing partners to create compelling messaging and positioning for key audiences, translating key information into market-ready, impactful messaging for personas
Lead marketing and sales enablement initiatives, producing high-quality content and collateral for multi-channel campaigns
Monitor market trends, competitive insights, and buyer behaviors to inform strategy and educate internal stakeholders
Manage projects end-to-end, ensuring timely delivery, stakeholder alignment, and measurable outcomes
Determine, track and analyze measures of success (KPIs) and set strategic guidance on how to achieve those metrics

Skills

Key technologies and capabilities for this role

go-to-market strategiesintegrated marketing campaignssales enablementcontent creationstakeholder managementmarket analysiscompetitive intelligenceKPI trackingcross-functional collaborationmessaging and positioningproject management

Questions & Answers

Common questions about this position

What is the work arrangement for this Marketing Lead position?

The position is located in Dallas and offers a hybrid work environment, requiring at least 3 days a week in the office once the office is fully open and operating, subject to change.

What are the required qualifications for this role?

Candidates need a Bachelor’s degree in Marketing, Business, or a related field, 8–10 years of marketing experience with proven success in launching new products and go-to-market promotions, strong stakeholder influence and cross-functional leadership skills, excellent writing and communication skills, and demonstrated success in collaborative, matrixed environments.

What salary or compensation does this position offer?

This information is not specified in the job description.

What is the company culture like at Nasdaq for this role?

The role thrives in a fast-paced, high-impact environment that is collaborative and matrixed, emphasizing strategic thinking and passion for impactful marketing campaigns.

What makes a strong candidate for the Marketing Lead position?

Strong candidates will have 8–10 years of marketing experience launching products, the ability to lead cross-functional teams, excellent communication skills, and preferably experience in capital markets, fintech, or an advanced degree like an MBA.

Nasdaq

Operates electronic stock exchange and financial services

About Nasdaq

Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.

New York City, New YorkHeadquarters

1971Year Founded

$9,370.5MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, Financial ServicesIndustries

5,001-10,000Employees

Risks

Adenza acquisition's high price may affect shareholder confidence and stock performance.

Integration of Metrio's ESG software may face challenges, delaying expected benefits.

Nasdaq's secondary stock offering could lead to stock dilution, affecting shareholder value.

Differentiation

Nasdaq operates one of the world's largest electronic stock exchanges.

Nasdaq offers advanced analytics through its Smart Portfolio for investment optimization.

Nasdaq is a pioneer in sustainable investment practices with a focus on ESG solutions.

Upsides

Nasdaq's acquisition of Adenza expands its financial technology capabilities.

Nasdaq's secondary stock offering could provide capital for strategic investments.

Nasdaq Private Market's Series B financing indicates strong investor confidence.

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