Marketing Lead, EU at Collectors

Frankfurt, Hessen, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

CollectiblesIndustries

Requirements

Full-time employment
Work onsite from office in Germany (Greater Frankfurt area) with occasional travel to other EU sites or US offices
Report to the General Manager, PSA, EU

Responsibilities

Develop and execute marketing strategies (e.g., Go-To-Market) and plans for growing PSA’s presence in the EU
Manage and own all marketing channels for PSA in the EU
Measure, evaluate, and report on marketing initiatives
Maintain, coordinate, and execute a marketing calendar including social media, website updates, events, trade shows, product launches, partnerships, and promotions
Oversee the creation of marketing materials including website content, brochures, email campaigns, and presentations
Lead all key marketing initiatives for PSA's presence in the EU to drive usage of the PSA platform and services, and spread brand awareness
Own the overall marketing strategy and execution across all major touchpoints (Email, Social, Web, Events, etc.)
Drive meaningful growth and accelerate the territory as part of the founding EU team

Skills

Marketing Strategy

Brand Management

Market Expansion

Digital Marketing

Leadership

Collectors

Authenticates and grades collectibles items

About Collectors

Collectors.com specializes in the authentication and grading of valuable collectibles, including coins, sports cards, and memorabilia. The company assesses the condition and authenticity of these items, which is essential for determining their market value. Using advanced technologies like computer vision and machine learning, Collectors.com automates the grading process, enhancing both speed and accuracy. This service is crucial for individual collectors, dealers, and investors who want to ensure the quality of their items. Unlike many competitors, Collectors.com not only provides grading services but also offers a subscription model for access to valuable data insights on collectible prices and trends. The company's goal is to support the growing demand for collectible authentication while ensuring employee well-being through competitive benefits.

Santa Ana, CaliforniaHeadquarters

1986Year Founded

$100MTotal Funding

POST_IPO_DEBTCompany Stage

Data & Analytics, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Health Insurance

401(K) Company Match

Paid Vacation

Paid Holidays

Employee Discounts

Flexible Work Hours

Fun Working Environment

Risks

Rising competition from Beckett Grading Services threatens market share.

Counterfeit collectibles pose a threat to Collectors' credibility.

Economic downturns may reduce demand for Collectors' services.

Differentiation

Collectors integrates AI and machine learning for precise grading and authentication.

Partnerships with eBay and GameStop enhance Collectors' market reach and service offerings.

Collectors offers a comprehensive marketplace with grading, vaulting, and selling services.

Upsides

Increased interest in digital collectibles boosts demand for authentication services.

Fractional ownership trends create new opportunities for grading and authentication.

Growing popularity of online marketplaces expands Collectors' service reach.

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