Marketing Lead, EU at Collectors

Frankfurt, Hessen, Germany

Collectors Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
CollectiblesIndustries

Requirements

  • Full-time employment
  • Work onsite from office in Germany (Greater Frankfurt area) with occasional travel to other EU sites or US offices
  • Report to the General Manager, PSA, EU

Responsibilities

  • Develop and execute marketing strategies (e.g., Go-To-Market) and plans for growing PSA’s presence in the EU
  • Manage and own all marketing channels for PSA in the EU
  • Measure, evaluate, and report on marketing initiatives
  • Maintain, coordinate, and execute a marketing calendar including social media, website updates, events, trade shows, product launches, partnerships, and promotions
  • Oversee the creation of marketing materials including website content, brochures, email campaigns, and presentations
  • Lead all key marketing initiatives for PSA's presence in the EU to drive usage of the PSA platform and services, and spread brand awareness
  • Own the overall marketing strategy and execution across all major touchpoints (Email, Social, Web, Events, etc.)
  • Drive meaningful growth and accelerate the territory as part of the founding EU team

Skills

Key technologies and capabilities for this role

Marketing StrategyBrand ManagementMarket ExpansionDigital MarketingLeadership

Questions & Answers

Common questions about this position

What is the work location for the Marketing Lead, EU role?

The role is based in the new Germany office as part of expanding operations to Europe.

What is the salary or compensation for this position?

This information is not specified in the job description.

What skills are needed for the Marketing Lead, EU position?

This information is not specified in the job description.

What is the company culture like at Collectors?

The role offers a startup environment in the new EU market backed by the stability and resources of a successful US business, providing opportunities to make a significant impact while joining a growing team focused on innovation and helping collectors pursue their passions.

What makes a strong candidate for this Marketing Lead role?

Innovative and driven individuals who can thrive in a startup environment and contribute to establishing the PSA brand in Europe would be strong candidates.

Collectors

Authenticates and grades collectibles items

About Collectors

Collectors.com specializes in the authentication and grading of valuable collectibles, including coins, sports cards, and memorabilia. The company assesses the condition and authenticity of these items, which is essential for determining their market value. Using advanced technologies like computer vision and machine learning, Collectors.com automates the grading process, enhancing both speed and accuracy. This service is crucial for individual collectors, dealers, and investors who want to ensure the quality of their items. Unlike many competitors, Collectors.com not only provides grading services but also offers a subscription model for access to valuable data insights on collectible prices and trends. The company's goal is to support the growing demand for collectible authentication while ensuring employee well-being through competitive benefits.

Santa Ana, CaliforniaHeadquarters
1986Year Founded
$100MTotal Funding
POST_IPO_DEBTCompany Stage
Data & Analytics, AI & Machine LearningIndustries
501-1,000Employees

Benefits

Health Insurance
401(K) Company Match
Paid Vacation
Paid Holidays
Employee Discounts
Flexible Work Hours
Fun Working Environment

Risks

Rising competition from Beckett Grading Services threatens market share.
Counterfeit collectibles pose a threat to Collectors' credibility.
Economic downturns may reduce demand for Collectors' services.

Differentiation

Collectors integrates AI and machine learning for precise grading and authentication.
Partnerships with eBay and GameStop enhance Collectors' market reach and service offerings.
Collectors offers a comprehensive marketplace with grading, vaulting, and selling services.

Upsides

Increased interest in digital collectibles boosts demand for authentication services.
Fractional ownership trends create new opportunities for grading and authentication.
Growing popularity of online marketplaces expands Collectors' service reach.

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