Modal

Marketing Lead

New York, New York, United States

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$150,000 – $220,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AI & Machine Learning, Consumer SoftwareIndustries

Requirements

Candidates should have over 7 years of marketing experience with a strong background in content creation and strategy. They must have experience building marketing strategies from 0 to 1 and possess excellent writing, editing, and communication skills. Familiarity with tech and coding is important, as candidates should be comfortable discussing technical concepts such as AI trends and GPUs. The ability to work in-person in a fast-paced, high-growth startup environment is also required.

Responsibilities

The Marketing Lead will own the structure, tone, and copy of the company's website to clearly communicate the value proposition to all key stakeholders. They will work closely with the sales team to produce effective pitch decks and other sales support assets. The role involves building a system to identify and target key customer segments and leading content initiatives, including case studies and thought leadership pieces. The Marketing Lead will optimize distribution across key channels and manage the email lifecycle system while analyzing results to enhance engagement. They will also communicate product updates, stay informed on competitor products and market trends, and identify and manage contractors or agencies to enhance content creation.

Skills

Content Creation

Content Strategy

Writing

Editing

Communication

ICP (Ideal Customer Profile)

A/B Testing

Market Landscape

Technical Concepts

AI Trends

GPU

Modal

Employee training and skill development platform

About Modal

Modal Learning focuses on improving employee performance through skill development for businesses. Their main product, the Modal Mastery Platform, uses active learning techniques, including live cohort sessions, labs, and one-on-one coaching, to help employees engage with the material effectively. Unlike competitors, Modal Learning offers a subscription model that provides structured eight-week training programs, aligning skill development with organizational goals. The company's goal is to empower employees and help organizations retain talent by providing clear career development paths.

Key Metrics

San Francisco, CaliforniaHeadquarters

2021Year Founded

$30.8MTotal Funding

EARLY_VCCompany Stage

Consulting, EducationIndustries

51-200Employees

Risks

Competition from established players and emerging startups could dilute Modal's market share.

Focus on data and AI may limit appeal to companies seeking broader skill development.

Economic downturns could reduce corporate spending on employee training, impacting revenue.

Differentiation

Modal offers personalized technical skills training with on-demand coaching.

The platform uses cohort-based learning to enhance engagement and retention.

Modal's strategic skills planning aligns training with business goals.

Upsides

Increased demand for personalized learning experiences boosts Modal's market potential.

Growing emphasis on data and AI skills aligns with Modal's course offerings.

Subscription model provides steady revenue and predictable growth for Modal.

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