Marketing Lead at Svix

San Francisco, California, United States

Svix Logo
$140,000 – $175,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries

Requirements

  • Strategic + Execution Hybrid: Ability to clarify ICP/messaging while running tactical growth experiments
  • Technical affinity: Understand backend engineers, APIs, and developer workflows deeply enough to create credible content and campaigns (doesn't need to be an engineer)
  • Product marketer: Skills and experience to clarify ICP & positioning, tighten messaging, and create copy that converts
  • Experienced: Successfully driven similar outcomes in the past while targeting engineers
  • Hands-on builder: Can write copy, build landing pages, set up automation, analyze data, and run campaigns without relying heavily on agencies
  • Organized and methodical: Able to set results, formulate a plan, and track against progress
  • Impactful: Focuses on what’s important and improves the business where it matters, without distractions
  • Urgency: Ships, runs experiments, and tests quickly; comfortable with decisions using incomplete information
  • Automation: Familiar with tools like Clay, n8n, Apollo, or equivalents; knows how to build strong automations and leverage AI tools
  • Analytics: Knows what to track, why, which tools to use, and how to interpret outputs to drive results
  • Obsessed: Loves growth and GTM, obsessed with learning and becoming the best
  • Communicator: Clear and concise; can effectively communicate thoughts
  • Startup DNA: Works well in high ambiguity; proactive, resourceful, and hungry
  • Full-time availability (no students or part-time)

Responsibilities

  • Build and scale a repeatable marketing engine that increases revenue and pipeline creation
  • Refine ICP, positioning, messaging, conversions, and growth channels
  • Generate enterprise leads
  • Generate self-serve customers
  • Lead GTM strategy, clarify ICP definition & positioning, and iterate on channels
  • Track, optimize, and improve conversion rates from website visit to activation
  • Work closely with the CEO to shape and execute growth and marketing initiatives

Skills

GTM Strategy
ICP Definition
Product Positioning
Messaging
Copywriting
Landing Pages
Conversion Optimization
Growth Channels
Developer Marketing
Product Marketing

Svix

Webhook API for secure data exchange

About Svix

Svix provides a solution for managing webhooks, which are automated messages sent between applications when specific events occur. Their main product is a webhook API that simplifies the process of sending and receiving these messages, helping businesses save time and resources in software development. Svix stands out from competitors by ensuring compliance with various security and privacy standards, such as SOC 2 Type II, HIPAA, GDPR, and CCPA, making it a trusted choice for industries like healthcare and finance. Additionally, Svix supports the open-source community by releasing many of its components as open-source software and contributing to existing projects. The company's goal is to offer a secure and user-friendly webhook management solution while fostering a strong relationship with the open-source community.

New York City, New YorkHeadquarters
2021Year Founded
$10.1MTotal Funding
EARLY_VCCompany Stage
Enterprise Software, CybersecurityIndustries
1-10Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
401(k) Retirement Plan
Paid Sick Leave
Paid Vacation
Company Equity

Risks

Increased competition from emerging webhook service providers could erode market share.
Over-reliance on healthcare and finance sectors may pose revenue risks.
Rapid technological advancements could render current offerings obsolete if not updated.

Differentiation

Svix offers a secure, reliable webhook API simplifying real-time data exchange.
The company is committed to open-source, contributing to community tools and projects.
Svix's compliance with SOC 2, HIPAA, GDPR, and CCPA enhances its competitive edge.

Upsides

Increased demand for webhook solutions due to microservices architecture adoption.
Rising importance of data privacy boosts Svix's compliance-based competitive advantage.
Growing IoT sector requires efficient data communication, benefiting Svix's services.

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