Lightning Labs

Marketing Lead (Remote)

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, Crypto & Web3, AI & Machine LearningIndustries

Requirements

Candidates should have 3-5 years of experience in Product Marketing or a writing-related role at a high-growth startup. Attention to detail and strong writing and editing skills are essential. A creative thinker who can effortlessly communicate technical concepts to non-technical audiences is required, along with a high-level understanding of bitcoin, the Lightning Network, and Lightning Labs products. An eagerness to try new things and be energized by creative challenges is also necessary.

Responsibilities

The Marketing Lead will be responsible for all product and content marketing activities at Lightning Labs. They will design go-to-market strategies and craft compelling stories around products. Responsibilities include developing value propositions, narratives, and positioning that translate product capabilities into solutions, working cross-functionally to understand the product roadmap, driving blog development, creating compelling content to drive awareness, and supporting funnel growth activities. The Marketing Lead will also collaborate with the Business Development team to develop educational materials to drive customer acquisition.

Skills

Product Marketing
Writing
Editing
Content Creation
Bitcoin
Lightning Network
Lightning Labs
Communication
Technical Communication
Value Proposition
Narrative Development

Lightning Labs

Develops software for Lightning Network transactions

About Lightning Labs

Lightning Labs develops software for the Lightning Network, which is a layer on the Bitcoin blockchain that allows for faster and cheaper transactions. Their main product, Lightning Terminal, is a web interface that helps users manage nodes in the Lightning Network, making it easier to handle many low-fee Bitcoin transactions quickly. This product is especially useful for businesses and individuals who need to conduct numerous transactions efficiently. Lightning Labs stands out by focusing on open-source software and offering premium tools that enhance the Lightning Network's functionality. Their goal is to improve the efficiency and accessibility of Bitcoin transactions for a wide range of clients, including developers and financial institutions.

Key Metrics

San Francisco, CaliforniaHeadquarters
2016Year Founded
$80.2MTotal Funding
SERIES_BCompany Stage
Fintech, Crypto & Web3Industries
11-50Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Competition from similar blockchain companies could reduce Lightning Labs' market share.
Stablecoin introduction may face regulatory scrutiny, complicating deployment.
Security vulnerabilities in Taproot Assets could harm Lightning Labs' reputation.

Differentiation

Lightning Labs offers the most developer-friendly Lightning Network protocol implementation.
Their Neutrino platform enables quick blockchain transactions on mobile devices.
Lightning Terminal simplifies node management for high-volume, low-fee Bitcoin transactions.

Upsides

Taproot Assets could attract institutional investors to the Bitcoin ecosystem.
Stablecoins on Bitcoin may create new revenue streams for Lightning Labs.
LND v0.17 beta launch shows ongoing software improvements and user attraction.

Land your dream remote job 3x faster with AI