Marketing & GTM Manager at Humane

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, AI, SaaSIndustries

Requirements

4-6 years in Marketing roles within B2B SaaS, with hands-on experience in social media, content, SEO, email, and paid ads
Creative but make data-driven decisions, with a proven track record of campaigns that drive measurable results
Exceptional copywriting skills to craft compelling, on-brand messaging that resonates with diverse audiences and drives engagement; ability to communicate complex concepts effectively
Results-oriented mindset with strong focus on delivering outcomes and experience in running campaigns that meet or exceed key performance indicators
Strong listening skills to actively listen to customers, stakeholders, team members, and audiences to understand their needs and translate insights into impactful marketing strategies
Growth-oriented and ambitious; thrive in fast-paced environments, adapting quickly to new challenges while maintaining high standards of excellence; career-oriented with ambitious goals, willing to make necessary sacrifices

Responsibilities

Lead content marketing efforts: own and manage content calendar, produce high-impact blogs, white-papers, case studies, and customer stories aligned with business objectives; collaborate with internal teams and external partners to create compelling content that drives traffic, generates leads, and strengthens brand voice; craft quality content yourself with a sharp, critical eye
Master SEO and organic growth: implement SEO strategies to elevate search visibility and ranking, using tools like Google Analytics and Ahrefs to track performance and identify growth opportunities
Orchestrate email campaigns: create and manage email marketing campaigns to nurture relationships with prospects and customers, driving engagement and conversions at every stage of the funnel
Drive brand awareness and engagement: own social media management, craft and execute strategies across LinkedIn, X (Twitter), Instagram, and more to amplify presence and resonate with HR leaders and business decision-makers
Influence paid advertising success: manage ad copy and creative for paid campaigns across LinkedIn, Google, Facebook, and more; experiment with messaging, formats, and targeting to optimize performance and deliver quality conversions
Collaborate cross-functionally: work closely with Sales, Product, and Customer Success teams to align marketing efforts with company goals; impact pipeline growth and customer acquisition through digital channels, community building, and field marketing for a cohesive approach

Skills

Key technologies and capabilities for this role

Content MarketingSEOGoogle AnalyticsAhrefsEmail MarketingContent CalendarBlog WritingWhitepapersCase StudiesCustomer Stories

Questions & Answers

Common questions about this position

Is this role remote or onsite?

The role is onsite.

What experience is required for this position?

The role requires 4-6 years in Marketing roles within B2B SaaS, with hands-on experience in content marketing, SEO, email campaigns, social media, and paid advertising.

What are the main responsibilities of the Marketing & GTM Manager?

Responsibilities include leading content marketing efforts, mastering SEO and organic growth, orchestrating email campaigns, driving brand awareness via social media, influencing paid advertising, and collaborating cross-functionally with Sales, Product, and Customer Success teams.

What is the employment type for this job?

This is a full-time position.

What salary or compensation does this role offer?

This information is not specified in the job description.

Humane

Develops wearable AI devices for consumers

About Humane

Humane develops wearable AI devices aimed at enhancing daily life for tech-savvy consumers. Their main product, the Ai Pin Complete System, includes various components like a Charge Case, Charge Pad, USB C Adapter, Cable, and Battery Boosters, all designed to help users interact with their environment more effectively. The Ai Pin works by integrating AI technology into everyday tasks, making it easier for users to achieve their wellness goals. Unlike competitors, Humane focuses specifically on the combination of AI and wearable technology, offering features that promote user well-being. The company's goal is to provide a seamless and personalized experience through its devices, while also generating revenue from both product sales and subscription services.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$223.7MTotal Funding

SERIES_CCompany Stage

Consumer Software, AI & Machine Learning, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Commuter Benefits

Wellness Program

Risks

Negative reviews highlight usability issues and high costs, deterring potential customers.

Fire safety risk with AI Pin charging case could damage brand reputation.

Midjourney's entry into hardware market poses a significant competitive threat.

Differentiation

Humane focuses on integrating AI into wearable technology for seamless daily interactions.

The Ai Pin Complete System offers a comprehensive user experience with multiple components.

Humane targets tech-savvy consumers seeking advanced technology to enhance daily life.

Upsides

Expansion of CosmOS to home and car devices opens new revenue streams.

Growing interest in AI-powered wearables suggests a promising market for Humane.

Humane's subscription model ensures a steady revenue stream from ongoing subscriptions.

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