Marketing Executive at Hypebeast

Seoul, South Korea

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, MarketingIndustries

Requirements

Degree holder in marketing or related discipline
3+ years in marketing, sales strategy, or brand management
Experience of marketing campaigns that delivered measurable sales growth
Analytical skills to interpret data into sales-driven insights
Possesses a global perspective and understanding of fashion and creative fields
Communication skills to work well in a cross-functional team setting
Time management skills and self-motivated ability in a fast-paced environment
Business-level English and Korean preferred
Understanding of Hypebeast preferred

Responsibilities

Build and coordinate GTM plans for seasonal drops and capsules
Plan the marketing budget according to ROI
Execute campaign deliverables with creative teams
Manage distribution of press releases and external media coverage
Plan and optimize promotional campaigns across online and offline channels
Plan marketing strategies for Hypebeast physical events
Identify and execute opportunities to expand sales channels to increase sales and awareness
Create and manage seeding programs, influencer outreach
Leverage the Hypebeast ecosystem for business development opportunities
Monitor campaign performance and deliver sales/marketing reports with actionable insights
Track marketing spend, optimize use of budget, and report ROI
Partner with HBX e-commerce team to maximize launch visibility, traffic, and conversion
Collaborate with Hypebeast editorial teams for content placement and exposure
Coordinate with the Hypebeast project team on collaboration and physical events opportunities

Skills

GTM Strategy

Marketing Campaigns

Budget Management

ROI Analysis

Influencer Outreach

Press Releases

Sales Channel Expansion

Performance Reporting

Data Analysis

Cross-functional Collaboration

Event Planning

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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