Marketing & Brand Lead at Aven

Campbell, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FintechIndustries

Requirements

7+ years in lifecycle or product marketing, ideally in B2C fintech or other behavioral-change industries
Proven track record of launching impactful marketing & brand campaigns that achieved large-scale growth
Demonstrated success in building brand equity through PR, organic, and social media
Deep understanding of lifecycle marketing: journeys, triggers, experiments, personalization, segmentation
Data-driven mindset — ability to interpret data using SQL or similar tools and translate insights into action
Excellent written and verbal communication skills; ability to take complex concepts and distill them into digestible, relatable, and easy-to-understand writing
Experience managing large, multi-channel initiatives across multiple stakeholders
A collaborative builder who takes initiative, influences across functions, and leads with both creativity and executional rigor

Responsibilities

Grow Brand Presence: Manage Aven’s earned and owned media strategy, amplifying key launches and milestones to expand reach and awareness
Lead Lifecycle Marketing: Design and manage omnichannel campaigns (email, push, SMS, in-app, etc.) to guide customers through the entire lifecycle from lead acquisition to reactivation
Drive Content Production: Oversee content across all touchpoints — blog, website, social, events, UGCs — ensuring consistent, high-quality storytelling
Execute Field Activations: Plan and execute a calendar of high-impact activations that build brand presence and deepen relationships with target accounts
Develop Compelling Messaging: Create clear, differentiated positioning and narratives that connect customer needs to Aven’s products
Drive Product GTM: Build and own launch strategies for new products, features, and campaigns — defining audience, timing, and channels
Act as Voice of the Customer: Leverage data and research to uncover insights that shape marketing strategy, inform product development, and drive product adoption

Skills

Key technologies and capabilities for this role

SQLLifecycle MarketingProduct MarketingEmail MarketingSMS MarketingPush NotificationsSocial MediaPRContent ProductionSegmentationPersonalizationGTM StrategyData Analysis

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 7+ years in lifecycle or product marketing, ideally in B2C fintech or other behavioral-change industries, along with a proven track record of launching impactful campaigns.

Is this position remote or onsite?

This is an onsite position.

What key skills are needed for the Marketing & Brand Lead role?

Key skills include a deep understanding of lifecycle marketing (journeys, triggers, experiments, personalization, segmentation), data-driven mindset with SQL proficiency, and excellent written and verbal communication skills.

What is the work environment like at Aven?

The role is highly cross-functional and visible, ideal for someone who thrives in a dynamic environment, and involves collaboration across multiple stakeholders.

What makes a strong candidate for this position?

A strong candidate has demonstrated success in building brand equity through PR, organic, and social media, plus experience managing large, multi-channel initiatives with creativity and executional rigor.

Aven

Web-based solutions with security focus

About Aven

Aven provides web-based solutions with a strong focus on security and data protection. The company utilizes JavaScript technology to enhance the functionality of its platform, which suggests that it offers interactive and dynamic web services. Aven also employs Cloudflare's challenge-platform, indicating a commitment to safeguarding its website from malicious traffic and ensuring the security of its users' data. Unlike many competitors, Aven's emphasis on security may attract clients who prioritize data protection in their online activities. The goal of Aven is likely to deliver reliable and secure web solutions that meet the needs of its users.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$138.1MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

51-200Employees

Benefits

Company equity

Remote friendly

Medical, vision, & dental insurance

PTO

Parental leave

Aven Card

Risks

Aven faces a class action lawsuit over a July 2023 data breach.

Rising interest rates could reduce demand for Aven's HELOC Card.

Increased competition from similar fintech products could erode Aven's market share.

Differentiation

Aven offers the world's first home equity-backed credit card.

The Aven HELOC Card combines credit card convenience with home equity benefits.

Aven's product provides lower interest rates than standard credit cards.

Upsides

Aven reached unicorn status with a $142 million Series D funding in July 2024.

The company has issued over $1.5 billion in credit lines since 2022.

Aven has saved customers over $100 million in interest payments to date.

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