Senior Marketing Operations Manager
Keeper SecuritySalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Manufacturing, Predictive Maintenance, Marketing TechnologyIndustries
Requirements
The ideal candidate should possess 2-5 years of hands-on experience with marketing automation tools such as HubSpot, Pardot, Marketo, or Eloqua, a familiarity with CRM platforms like Salesforce (preferred), strong analytical skills to interpret data and identify trends, and a solid understanding of the full lead lifecycle. Experience working closely with marketing, sales, operations, and product teams is also required, along with comfort navigating various marketing and sales tools and the ability to quickly learn new technologies.
Responsibilities
As a Marketing Automation Specialist, you will own and operate the marketing automation platform (Hubspot), build, test, and launch automated campaigns across email, web, and more, create lead nurturing workflows and segmentation strategies, collaborate with various teams to align messaging and goals, track performance metrics, run A/B tests, optimize campaigns based on data, build reports and dashboards, ensure CRM (Salesforce) data is synchronized, maintain compliance with data privacy laws (GDPR, CAN-SPAM), continuously optimize workflows to improve engagement and ROI, provide training and support, and work closely with the Marketing Operations Manager and RevOps team on implementing new tools.
Skills
Hubspot
Marketing Automation
Data Management
Segmentation
Campaign Optimization
A/B Testing
CRM (Salesforce)
Data Privacy Laws (GDPR, CAN-SPAM)
AssetWatch
Proactive maintenance solutions for industrial facilities
About AssetWatch
AssetWatch offers proactive maintenance solutions for industrial facilities by providing a centralized platform for real-time monitoring of critical assets. This helps clients, primarily in manufacturing, energy, and utilities, prevent costly downtime and repairs by identifying potential issues early. The subscription-based model includes a 30-day risk-free trial and typically delivers an 8x return on investment. Each client is supported by a dedicated Condition Monitoring Engineer to ensure effective monitoring and operational efficiency.
Key Metrics
Westerville, OhioHeadquarters
2014Year Founded
$73.6MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Industrial & Manufacturing, EnergyIndustries
201-500Employees