[Remote] Marketing Automation Specialist at Paddle

Toronto, Ontario, Canada

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Fintech, TechnologyIndustries

Requirements

Strong working knowledge and hands-on experience with Marketing Automation (e.g., HubSpot), enrichment tooling (Clay, Unify), and CRM tools (e.g., Salesforce)
5+ years of experience in digital marketing in the SaaS industry, with a strong focus on building cross-channel and multi-touch nurture streams
Strong organizational skills with keen attention to detail
Proficiency in analyzing marketing data (e.g., Hockeystack, BIs, Google Analytics) to improve programs
A bias for action, results, and delivery—capable of operating with momentum over perfection

Responsibilities

Design, build, and maintain sophisticated multi-touch nurture programs and marketing automation flows, ensuring seamless cross-channel alignment
Own marketing database segmentation and list management, continuously improving data quality to ensure highly targeted messaging and accurate reporting
Serve as the expert for our Marketing Automation Platform (HubSpot) and CRM (Salesforce), ensuring smooth integration and operational efficiency
Manage the production and optimisation of email copy and web chat lead generation performance, ensuring brand compliance, quality, and technical deliverability. Analyse content performance, review content gaps, and work with the wider marketing team to ensure we have collateral to support our nurture streams
Implement A/B testing across all touchpoints (email, landing pages, forms, web chat prompts) to continuously increase open rates, click-through rates (CTR), and conversion volume
Build fully implemented, high-converting nurture flows. Optimise email delivery and health to drive strong engagement rates. Deliver high-quality MQLs and sales-ready pipeline via automated channels
Collaborate with Primary Marketing team (Demand Generation, Revenue Marketing, Web, Growth, PMM & Brand) and Cross-functional teams (BDR/Sales Team, Revops & Ops) on strategy, integration, reporting, optimisation, system health, and attribution

Skills

HubSpot

Salesforce

Marketing Automation

Email Marketing

Segmentation

A/B Testing

Lead Nurturing

CRM Integration

Data Quality

List Management

Paddle

Platform for SaaS billing and compliance

About Paddle

Paddle simplifies software sales for SaaS companies by providing a platform that manages billing, payments, tax compliance, and customer support. Its tools allow developers to focus on product development instead of administrative tasks. Paddle's all-in-one solution includes payment processing, subscription management, invoicing, and compliance with international tax laws, helping clients streamline operations and scale efficiently. The company earns revenue through transaction fees and subscription plans, aligning its success with that of its clients. Paddle's platform is flexible, easy to configure, and offers extensive API documentation for seamless integration. It also supports webhook notifications for real-time updates. The goal of Paddle is to be a vital partner for software companies aiming to grow internationally while managing the complexities of tax and compliance.

London, United KingdomHeadquarters

2012Year Founded

$283.4MTotal Funding

SERIES_DCompany Stage

Enterprise Software, FintechIndustries

201-500Employees

Benefits

Competitive compensation & share options

Private healthcare & mental health coaching

Flexible time off

Learning & development

Family leave

Wellbeing points

Transportation subsidies

Home workstation budget

Risks

Emerging payment platforms may erode Paddle's market share.

Slower SaaS industry growth could impact Paddle's transaction-based revenue model.

Rising churn rates in SaaS could lead to decreased revenue for Paddle.

Differentiation

Paddle offers a unique Merchant of Record model for SaaS companies.

The platform integrates billing, payments, and tax compliance into a single solution.

Paddle's API and webhook features enable seamless integration for developers.

Upsides

Paddle's AI Launchpad supports the growing trend of AI-powered SaaS solutions.

The new billing features cater to the demand for hyperlocalised payments.

Paddle's all-in-one platform is attractive amid rising churn rates and tighter budgets.

Land your dream remote job 3x faster with AI

Try Jobo Free