Marketing Automation & Communications Manager, US Livestock at Zoetis

Parsippany, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Livestock, Veterinary, AgricultureIndustries

Requirements

Bachelor's degree in marketing, communications, business, or related field
Expertise in marketing automation tools, primarily Salesforce Marketing Cloud
Experience with email campaign design, execution, segmentation, personalization, testing, deployment, and reporting
Knowledge of industry standards and best practices (e.g., CAN-SPAM, GDPR, deliverability)
Proficiency in data analysis, KPIs, A/B testing, and performance optimization
Ability to collaborate with cross-functional teams, agencies, vendors, and stakeholders
Strong communication and strategic partnership skills, including mentoring junior team members
Data-driven mindset with experience in personalization, automation workflows, and emerging technologies

Responsibilities

Develop, implement, and refine the overall email marketing strategy for the Livestock business unit
Create, execute, and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting
Analyze and optimize email performance metrics; provide insights, recommendations, reporting, and benchmarks
Establish best practices for segmentation, personalization, and content to maximize campaign effectiveness
Ensure email campaigns comply with industry standards (e.g., CAN-SPAM, GDPR) and deliverability
Stay updated on email marketing trends, tools, and technologies; provide input and adjust strategies for innovation
Collaborate with Zoetis teams (digital marketing, communications, web, marketing, CRM) to integrate and align campaigns
Design and automate personalized communication workflows using Salesforce Marketing Cloud
Implement segmentation strategies to personalize content/offers at scale for audience segments
Analyze data, track KPIs, conduct A/B testing, and generate actionable insights to optimize strategies
Monitor and evaluate CRM initiatives; provide regular reports and recommendations to management
Develop new ideas and technologies for Livestock communications; build email templates and drive adoption
Assist in testing and optimization strategies for performance improvement
Leverage marketing technology to automate campaigns with customization and personalization
Take a data-driven approach to campaigns and resource prioritization; advocate for data-driven decisions and emerging technologies
Manage relationships with agencies, vendors, and internal stakeholders for integrated campaigns

Skills

Key technologies and capabilities for this role

Salesforce Marketing CloudEmail MarketingMarketing AutomationSegmentationPersonalizationA/B TestingCampaign AnalyticsCAN-SPAMGDPRDeliverability

Questions & Answers

Common questions about this position

What is the location for this role?

The role considers candidates in New Jersey.

Is this a full-time position?

Yes, this is a full-time employment opportunity.

What key skills are required for this position?

Proficiency in Salesforce Marketing Cloud is essential for creating, executing, and managing email campaigns, along with skills in data analysis, segmentation, personalization, A/B testing, and compliance with standards like CAN-SPAM and GDPR.

What does the team structure look like for this role?

This is a key member of the Zoetis Livestock Digital Marketing Team and involves collaboration with cross-functional teams like digital marketing, communication, web, marketing, and CRM teams, as well as agencies and stakeholders; the role may also mentor junior team members.

What makes a strong candidate for this Marketing Automation & Communications Manager role?

Strong candidates will have expertise in Salesforce Marketing Cloud, experience developing email marketing strategies, skills in data-driven optimization and cross-functional collaboration, and the ability to provide strategic insights and mentorship.