Market Programmatic Display Advertising Specialist at Ecolab

Pune, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, B2BIndustries

Requirements

Minimum of 7+ years of experience in programmatic display marketing
Strong understanding of digital marketing principles and strategies
Hands-on experience in using programmatic advertising platforms (experience with Demandbase and StackAdapt is preferred, but not required)
Strong knowledge of digital media buying, real-time bidding (RTB), and display advertising best practices
Familiarity with segmentation strategies, intent data usage, and multi-channel ABM orchestration
Excellent analytical skills and ability to interpret data to make informed decisions
Strong communication and collaboration skills
Ability to manage multiple projects and meet deadlines
Ability to distill technical details for a business audience
Bachelor's degree in Business Marketing, Digital Marketing, Marketing Analytics, or a related field is preferred
Previous experience working in an agency setting (preferred)
Proven track record in B2B marketing and campaign optimization (preferred)
Demonstrated ability to work with various business leaders as a true partner to drive their business forward (preferred)

Responsibilities

Develop, implement, and optimize programmatic display advertising campaigns
Utilize Demandbase and StackAdapt platforms for audience targeting, creative setup, pacing, and budget allocation leveraging intent data, firmographic filters, and dynamic targeting
Use data insights from Demandbase and StackAdapt to refine targeting strategies, messaging, and creative performance
Analyze campaign performance metrics such as impressions, CTR, engagement, conversions, and pipeline influence and provide actionable insights to improve ROI
Collaborate with cross-functional teams to align marketing strategies with business goals
Manage budgets and allocate resources effectively to maximize campaign performance
Generate regular reports on campaign performance and present findings to stakeholders
Stay updated on industry trends, the B2B media network competitive landscape, technology and platform advancements, and incorporate findings to continuously fuel program effectiveness

Skills

Key technologies and capabilities for this role

DemandbaseStackAdaptProgrammatic Display AdvertisingAudience TargetingIntent DataFirmographic FiltersDynamic TargetingCampaign OptimizationCTRROI AnalysisBudget ManagementData AnalysisAccount-Based MarketingB2B Marketing

Questions & Answers

Common questions about this position

What salary can I expect for this Programmatic Display Advertising Specialist role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Programmatic Display Advertising Specialist position?

The role requires a minimum of 7+ years of experience in programmatic display marketing, strong understanding of digital marketing principles, hands-on experience with programmatic platforms like Demandbase and StackAdapt (preferred), strong analytical skills, and excellent communication and collaboration skills.

What is the company culture or team environment like for this role?

This role operates like an internal agency, involving collaboration with cross-functional teams, marketers, and the creative team to align strategies with business goals and support various business units.

What makes a strong candidate for this Programmatic Display Advertising Specialist job?

Strong candidates will have 7+ years in programmatic display marketing, experience with Demandbase and StackAdapt, a proven track record in B2B marketing and campaign optimization, agency experience, and the ability to partner with business leaders.