Market Manager, New York (Remote) at Weedmaps

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CannabisIndustries

Requirements

Bachelor’s degree in business, marketing, communication or other related field
7 years experience in marketing or other related management role
Knowledgeable of cannabis marketing best practices
Professional, philanthropic, and/or community experience in the cannabis industry
Experience with marketing tools and software
Experience working in the technology industry
Ability to interact with people of all different levels and backgrounds in a team environment
Excellent organization and communication
Leadership, problem solving, and networking skills
Must have a valid driver's license with minimal points
Ability to travel up to 80%

Responsibilities

Manage specific regional territories to achieve marketing goals & objectives
Grow WM customer base by increasing full funnel customer acquisitions
Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”
Enhance client relationships through meaningful engagement and support activities
Manage existing relationships and engage new potential customers
Execute culturally relevant strategies & programs that support WM clients, customers and the industry
Liaise with the Weedmaps Cultural and Events department to suggest locally relevant activations
Execute programming within an allocated marketing budget
Understand regional marketing plans and tailor them to maximize field market spend
Work with & lead key stakeholders in developing and executing campaigns, partnerships and events within their market
Develop strategic partnerships with culturally relevant partners
Evaluate partnerships, events, campaign and marketing strategies’ return on investments (ROI)
Support overall revenue and marketing team goals and programs
Drive Weedmaps collaborative strategic partnership programs within multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds
Manage all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting
Inspire the team to achieve their potential by providing a clear vision, goals, and actionable feedback
Effectively manage stakeholders to achieve regional market OKRs
Ensure all stakeholders are trained and execute to company standards
Drive a company owned vehicle for business events

Skills

Marketing

Sales Support

Event Management

Partnership Development

Budget Management

Project Management

ROI Analysis

Stakeholder Management

Campaign Execution

Negotiation

Weedmaps

Online platform connecting cannabis consumers and businesses

About Weedmaps

Weedmaps connects cannabis consumers, patients, retailers, doctors, and brands through its online platform. It provides a directory of marijuana dispensaries, delivery services, and cannabis products, making it easy for users to find what they need. The platform allows users to search for specific products based on cannabinoids like CBD and THC, catering to different preferences. Weedmaps operates on a marketplace model, generating revenue from subscription fees paid by cannabis retailers and brands, as well as through advertising services. This approach not only supports the businesses listed but also offers consumers valuable information and educational content about cannabis. Additionally, Weedmaps provides tools for businesses, such as point-of-sale systems and compliance software, to help them operate efficiently. The goal of Weedmaps is to serve as a comprehensive resource for anyone involved in the cannabis industry, enhancing the connection between consumers and businesses.

Irvine, CaliforniaHeadquarters

2008Year Founded

$316.1MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Family Planning Benefits

Fertility Treatment Support

Mental Health Support

Wellness Program

Risks

Increased competition from expanding local dispensaries like Purple Lotus.

The take-private offer may create uncertainty among investors and stakeholders.

Regulatory challenges may complicate the implementation of the medical cannabis card program.

Differentiation

Weedmaps offers a comprehensive directory of cannabis dispensaries and delivery services.

The platform provides detailed product information, enhancing consumer purchasing decisions.

Weedmaps' dual revenue model includes subscription fees and advertising services.

Upsides

Growing interest in cannabis education boosts demand for Weedmaps' educational content.

The rise of medical cannabis programs expands Weedmaps' user base and service offerings.

The 'Best of Weedmaps' program enhances consumer engagement and platform loyalty.

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