Manager, VIP Loyalty Marketing at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, iGamingIndustries

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field
At least 5 years of experience in brand marketing, integrated marketing strategy, CRM, loyalty, or related areas within consumer-focused industries such as technology, entertainment, or hospitality
Proven ability to develop and execute cross-functional marketing strategies that span multiple channels and business units
Experience leading, mentoring, and developing high-performing marketing teams, with a focus on collaboration and growth
Strong communication and collaboration skills with a track record of influencing stakeholders and partners at all levels
A strategic mindset with a passion for customer experience, loyalty, and data-driven decision-making that delivers impact
Experience leveraging customer insights and analytics to inform strategy, with proficiency in tools like SQL, Tableau, and Snowflake is a plus

Responsibilities

Develop and lead a holistic marketing strategy for DraftKings’ High-Value Player and Loyalty programs, driving promotional, experiential, and retention-focused initiatives
Steer cross-functional go-to-market plans for major launches like Elite Rewards, Onyx Room events, and other high-profile brand moments
Collaborate with Brand, Creative, CRM, and Analytics teams to deliver standout marketing assets, landing pages, newsletters, blog content, and event campaigns
Define KPIs, analyze campaign performance, and uncover insights that refine future strategies
Build and maintain a comprehensive reporting structure to track impact, guide optimization, and clearly communicate results to leadership and stakeholders
Mentor and develop junior team members, nurturing a culture of strategic thinking, curiosity, and continuous improvement

Skills

Loyalty Marketing

VIP Marketing

Marketing Strategy

CRM

Analytics

Campaign Management

KPIs

Data Analysis

Cross-Functional Collaboration

Team Leadership

Event Marketing

Content Creation

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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