d) Digital Platforms & Loyalty – Women’s Health Ultrasound at GE Healthcare

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, UltrasoundIndustries

Requirements

Bachelor’s degree required; Master’s degree preferred in Marketing, Business Administration, or related field
Proven expertise in loyalty programs and digital engagement models
Experience in digital commerce and platform monetization strategies
Proven experience in marketing, ideally in healthcare, medical devices, pharma, or another B2B industry environment
Strong expertise in digital marketing and platform management, including traffic generation, content strategy, and conversion optimization
Familiarity with tools such as Marketing Automation Marketo and CRM Salesforce.com preferred

Responsibilities

Development of business and marketing plans, including value proposition, for assigned digital products/offers/services; involves participation in the evaluation of market research, market positioning, promotions associated with assigned scope
Develop and execute global lifecycle marketing strategies, leveraging data insights to increase engagement, loyalty, and share of wallet
Manage and market a global digital loyalty platform that delivers tailored clinical and product education
Manage marketing and go-to-market for a global digital marketplace that offers applications and adjacent solutions
Design and optimize platform offerings, preparing for recurring revenue streams and application-based selling models
Drive onboarding and engagement campaigns, using performance analytics to measure impact and continuously improve
Collaborate with cross-functional teams (sales, marketing, product, digital) to align strategies and deliver measurable business outcomes
Manage external agencies, including building clear and strategic briefings to ensure high-quality deliverables
Monitor industry trends and customer needs to inform portfolio development and marketing content

Skills

Key technologies and capabilities for this role

Lifecycle MarketingDigital TransformationDigital PlatformsLoyalty ProgramsMarket ResearchMarketing StrategyData InsightsPerformance AnalyticseCommerceGo-to-MarketBusiness PlanningValue Proposition

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position offers hybrid, onsite, or remote options in Europe, with travel required 10–20% of the time.

What are the required qualifications for this position?

A Bachelor’s degree is required, with a Master’s degree preferred in Marketing, Business Administration, or related field. Candidates need proven expertise in loyalty programs and digital engagement models, experience in digital commerce and platform monetization strategies, proven marketing experience ideally in healthcare, medical devices, pharma, or B2B, and strong expertise in digital marketing and platform management.

What salary or compensation does this role offer?

This information is not specified in the job description.

What does the team structure look like for this position?

The role reports to the Global Director of Women’s Health Ultrasound Marketing and involves collaboration with cross-functional teams including sales, marketing, product, and digital.

What makes a strong candidate for this Global Marketing Manager role?

Strong candidates will have a Master’s degree preferred, proven expertise in loyalty programs, digital commerce, and platform monetization, marketing experience in healthcare or B2B, and familiarity with tools like Marketo and Salesforce.

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.

Regulatory challenges may delay AI application expansions in healthcare.

Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.

The company supports over 300,000 patients daily with its healthcare technologies.

GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.

Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.

Collaboration with Wayra accelerates digital health innovation in EMEA.

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