Manager, User Acquisition

India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, Mobile LendingIndustries

Requirements

The ideal candidate will have over 5 years of proven experience in app user acquisition, with direct management of an 8-figure+ paid social and programmatic budget. Experience launching and learning into multiple new channels, outside of usual domain expertise, and the demonstrated ability to design and execute incrementality tests quickly and efficiently are required. Excellent communication and collaboration skills across global teams are also necessary.

Responsibilities

The Manager, User Acquisition will develop and execute end-to-end user acquisition strategies to drive significant user growth within payback guardrails, utilizing a deep understanding of advertising platforms to maximize campaign performance. Responsibilities include quickly analyzing complex data sets for actionable insights, designing and executing incrementality tests to measure campaign impact, developing a thorough understanding of customer motivations and user behavior to enhance targeting and creative messaging, and partnering with cross-functional teams globally to drive user growth.

Skills

User Acquisition

Data-driven

Strategic Thinking

Analytical Mindset

Media Buying

Growth Marketing

Performance Marketing

Campaign Optimization

Budget Management

Cross-functional Collaboration

Tala

Digital wallet and lending platform for underserved

About Tala

Tala operates as a digital wallet and lending platform that focuses on providing financial services to individuals who are often overlooked by traditional banks. The platform uses artificial intelligence and machine learning to create a personalized financial experience for its users. Customers can access instant credit, transfer money easily, and pay bills all through a single app. Tala's unique data tools allow it to serve a diverse range of customers, including those without access to conventional banking. The company generates revenue through interest and fees on the credit it offers, as well as transaction fees for money transfers and bill payments. Operating in multiple countries across three continents, Tala adapts its services to different markets while aiming to enhance the financial well-being of its users by providing tailored credit lines and financial advice.

Santa Monica, CaliforniaHeadquarters

2011Year Founded

$341.1MTotal Funding

DEBTCompany Stage

Fintech, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Remote Work Options

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Risks

Increased competition from Stripe in crypto payments could challenge Tala's market position.

Keytom's launch may attract Tala's crypto-interested customer base, reducing market share.

Apple's NFC chip decision could lead to more competition in the digital wallet space.

Differentiation

Tala uses AI to offer personalized financial experiences to underserved individuals.

The company provides instant credit and expansive bill payment options via a single app.

Tala's proprietary data tools enable services for those without traditional banking access.

Upsides

Integration of stablecoin payments could enhance Tala's transaction speed and cost-effectiveness.

Apple's NFC chip opening may allow Tala to offer more seamless payment options.

Equifax's AI advancements highlight potential for Tala to improve its credit scoring systems.

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