Manager, Strategy & Analytics at Influential

Midwest City, Oklahoma, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Marketing, Consumer Packaged Goods, TechnologyIndustries

Requirements

Bachelor’s degree or equivalent experience
5+ years agency experience in omnichannel marketing, influencer marketing, media buying/planning, and/or previous strategy/analytics roles
Experience in-house or at an agency working on digital marketing, influencer and/or social media for CPG brands (major plus)
Knowledgeable of all major social platforms including Instagram, TikTok, YouTube, Facebook, and Pinterest; X/Twitter, Snapchat, and Reddit experience is a plus
A client-service-focused strategist with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment, and effectively balances strong analytical skills and creative thinking
Strong presentation skills and the ability to articulate and apply strategic thinking
Excellent written and verbal communication skills including the ability to interact professionally with external and internal stakeholders
Strong proficiency in Microsoft Excel (i.e., spreadsheet formatting, pivot tables, vlookups) and Google Suite
2-3+ years of experience with influencer marketing platforms (e.g., Traackr, Sprout Social/Tagger, Radius, etc.)

Responsibilities

Partner with Strategy & Analytics (S&A) manager and team members, Client Solutions leads, as well as Creative and Creator Management peers, to develop and drive insight-driven strategies for select accounts in the CPG space
Ensure the account media plan, messaging and measurement approach aligns with the account strategy and client’s business goals
Present/pitch the data-driven strategic approach to the client, with the goal of aligning the client’s KPIs, securing client buy-in and trust, and successfully implementing the plan to achieve business outcomes
Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and brand/client success
Provide sound business justifications for further strategic investments in influencer marketing based on analysis of market trends, audience insights, past campaign data, and past experience
Lead the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media

Skills

Influencer Marketing

Strategy

Analytics

Social Media

TikTok

Instagram

Facebook

CPG

Media Planning

Client Management

Data-Driven Insights

Pitching

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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