Manager, Performance Media at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Digital Advertising, Social MediaIndustries

Requirements

Bachelor's degree and 5+ years of experience in paid social media
Demonstrated enthusiasm for influencer marketing / paid social and a strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies
Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers
Proven ability to optimize media spend to drive key business results and manage large social media budgets ($150-$350k/mo)
Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more
Strong Microsoft Excel experience
Bonus points if:
Proficient with 3rd party ad-serving, tracking, and analytic systems to be able to accurately input media plan details and launch campaigns
Experience at a marketing-tech or media start-up
Passionate about social media

Responsibilities

Work closely with the account team to build, deploy, track, and optimize paid social campaigns to successfully achieve business results
Assist with designing A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results
Collaborate with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports
Analyze campaign performance and make recommendations based on the analysis
Develop a strong working relationship with our partners in the media sales community, to assist with the day-to-day needs and account maintenance for campaigns
Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, online conversions, offline sales lift, tune-in, etc
Develop audience strategy using campaign briefs and target audience research analysis
Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to each campaign
Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new media strategies to drive clients’ advertising forward
Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Skills

Facebook Ads

Instagram Ads

Pinterest Ads

TikTok Ads

Twitter Ads

YouTube Ads

A/B Testing

Campaign Optimization

Media Planning

Performance Reporting

Brand Lift Studies

Attribution Modeling

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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