Manager Marketing Operations at Caterpillar Inc.

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, ManufacturingIndustries

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship

Responsibilities

Own the creation, maintenance, and optimization of customer journeys in Salesforce Marketing Cloud
Standardize templates and workflows to reduce dealer burden and accelerate onboarding
Develop and manage segmentation strategies leveraging Caterpillar and dealer data
Ensure compliance with opt-in rules and exclusion lists for targeted campaigns
Coordinate with creative teams to deliver dealer-approved, brand-compliant content
Ensure translation and localization for global markets
Drive consistency among dealer marketing automation journeys
Oversee campaign scheduling, dealer notifications, and performance reporting
Maintain documentation and playbooks for operational processes
Communicate with stakeholders and across related teams
Bridge strategic planning and technical execution for Caterpillar’s OnPoint initiative
Ensure seamless execution of marketing automation, optimize performance, and maintain compliance across regions
Collaborate closely with business partners, dealers, and Salesforce Marketing Cloud teams
Lead 3-6 individual contributors as part of the Digital Marketing Enablement team

Skills

Key technologies and capabilities for this role

Salesforce Marketing CloudMarketing AutomationCustomer Journey OptimizationAudience SegmentationJourney BuildingContent ManagementMarketing AnalyticsData ManagementComplianceStrategic Planning

Questions & Answers

Common questions about this position

What is the team size this role will lead?

This role will be part of the Digital Marketing Enablement team, leading 3-6 individual contributors.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What key skills are required for the Marketing Operations Manager role?

The role requires Customer Focus to align customer needs in business decisions, Global Perspective for international business challenges, and Creativity for promoting original thinking.

What does Caterpillar's company culture emphasize?

Caterpillar emphasizes a global team that cares about each other, innovation, problem-solving, and building stronger, more sustainable communities.

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

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