Manager, Marketing (Hip Hop + R&B) - The Orchard at Sony Music Entertainment

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, Music DistributionIndustries

Requirements

5+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams
Deep passion for and connection to Hip Hop + R&B, with a finger on the pulse of what’s shaping the culture globally, including a strong understanding of the Hip Hop + R&B ecosystem across digital platforms, streaming, social, live events, 1st party data, and fan engagement channels
Experienced, innovative, and strategic mindset (implied as Marketing Strategist)

Responsibilities

Lead the development and execution of integrated marketing strategies across a Hip Hop + R&B-focused roster of priority artists and releases, across multiple territories
Own campaign planning, rollout strategy, campaign execution, and measurement, ensuring alignment with audience, platform, market trends, and company and client KPIs
Act as the marketing point of contact for assigned label and artist partners
Provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value
Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally
Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities, and owned 1st party data like email and SMS
Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly
Present key results, learnings, and recommendations to clients and cross-functional internal teams
Translate data and audience insights into actionable strategy both during campaigns and in future campaigns
Work closely with Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams, and more to ensure campaign execution is timely, impactful, and aligned with overarching goals
Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation
Stay ahead of emerging marketing trends, platforms, and fan behaviors, and integrate new approaches into campaign strategy
Support The Orchard’s Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization
Contribute to a culture of collaboration, accountability, and creative excellence

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign PlanningCampaign ExecutionData-Driven InsightsAudience EngagementClient ManagementPartner RelationshipsCreative DirectionHip Hop MarketingR&B MarketingGlobal Market IntelligenceKPI Measurement

Questions & Answers

Common questions about this position

Is this role remote or based in an office?

The role is based in New York and requires joining the New York team.

What is the salary for this Manager, Marketing position?

This information is not specified in the job description.

What key skills are needed for this marketing manager role?

The role requires experience in strategic marketing leadership, client and partner management, creative direction, performance analytics, and cross-functional collaboration, with a focus on Hip Hop + R&B campaigns.

What is the company culture like at The Orchard?

The Orchard provides a comfortable, social, and engaging environment to encourage productivity and creativity, supported by an exceptional community of music lovers and experts.

What makes a strong candidate for this marketing manager position?

Strong candidates are experienced, innovative, and strategic, with expertise in data-driven insights, creative acumen, global market intelligence, and leading Hip Hop + R&B marketing campaigns.

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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