Manager, Marketing (Hip Hop + R&B) - The Orchard at Orchard

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Music Distribution, EntertainmentIndustries

Requirements

5+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams
Deep passion for and connection to Hip Hop + R&B, with a finger on the pulse of what’s shaping the culture globally, including a strong understanding of the Hip Hop + R&B ecosystem across digital platforms, streaming, social, live events, 1st party data, and fan engagement channels
Experienced, innovative, and strategic mindset (implied as Marketing Strategist)

Responsibilities

Lead the development and execution of integrated marketing strategies across a Hip Hop + R&B-focused roster of priority artists and releases, across multiple territories
Own campaign planning, rollout strategy, campaign execution, and measurement, ensuring alignment with audience, platform, market trends, and company and client KPIs
Act as the marketing point of contact for assigned label and artist partners
Provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value
Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally
Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities, and owned 1st party data like email and SMS
Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly
Present key results, learnings, and recommendations to clients and cross-functional internal teams
Translate data and audience insights into actionable strategy both during campaigns and in future campaigns
Work closely with Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams, and more to ensure campaign execution is timely, impactful, and aligned with overarching goals
Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation
Stay ahead of emerging marketing trends, platforms, and fan behaviors, and integrate new approaches into campaign strategy
Support The Orchard’s Sr. Director, Creative Marketing & Strategy to develop new opportunities for fan data acquisition, platform innovation, and monetization
Contribute to a culture of collaboration, accountability, and creative excellence

Skills

Marketing Strategy

Campaign Planning

Campaign Execution

Data-Driven Insights

Audience Engagement

Client Management

Creative Direction

Hip Hop Marketing

R&B Marketing

Global Market Intelligence

KPI Measurement

Artist Relations

Label Management

Orchard

Streamlines home buying and selling process

About Orchard

Orchard operates in the residential property market, focusing on making the process of buying and selling homes more efficient and less stressful for clients. Their main service is the 'Move First' approach, which allows clients to purchase a new home before selling their current one, alleviating the pressure of coordinating both transactions. This is supported by a guaranteed back-up offer that provides security for sellers. Additionally, Orchard offers free home valuations that are claimed to be 30% more accurate than typical valuations, helping clients understand property values better. Unlike traditional real estate agencies, Orchard's unique services and focus on client convenience may allow them to charge a premium for their offerings. The goal of Orchard is to simplify the home buying and selling experience, making it more accessible and less daunting for individuals and families.

New York City, New YorkHeadquarters

2017Year Founded

$228.6MTotal Funding

SERIES_DCompany Stage

Real EstateIndustries

501-1,000Employees

Benefits

Comprehensive benefits - We offer medical, vision, and dental benefits for employees and dependents, with some plans fully sponsored by Orchard.

Paid parental leave - We offer new parents up to 18 weeks paid leave to bond with their newborns—plus a customized one-month transition period to ease into life as a working parent.

Paid family leave - We offer up to 10 weeks paid leave for employees who need to care for sick family members.

Flexible paid time off - We count your contributions, not vacation days. Take the time you need to recharge and refresh.

Team events - From monthly town hall meetings to team lunches and gatherings outside of the office, we make time to celebrate wins and unwind together.

Paid industry certification - We cover dues on licenses and renewal fees for brokers, realtors, and more.

Risks

Rising interest rates could deter potential homebuyers, impacting Orchard's core business.

iBuying platforms like Opendoor pose competitive threats to Orchard's 'Move First' approach.

Expansion into new markets may strain Orchard's resources and operational capabilities.

Differentiation

Orchard's 'Move First' approach allows clients to buy before selling their current home.

They offer free home valuations claimed to be 30% more accurate than competitors.

Orchard provides a comprehensive suite of vendor partner services for home improvement.

Upsides

Orchard ranks in the top 10 fastest-growing real estate companies in the U.S.

Expansion into Arizona, Oregon, and Washington opens new market opportunities.

Increased demand for digital real estate transactions aligns with Orchard's tech-driven model.

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