Manager, Marketing Analytics at DraftKings

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, iGamingIndustries

Requirements

Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline
At least 5 years of experience in business analytics or data science, with a proven track record in marketing analytics
At least 1 year of proven people management experience, including coaching, mentoring, and developing high-performing analysts (a plus)
Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders
Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects
Extensive experience with A/B testing, experimental design, and other analytical testing methods
Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports
Solid foundation in statistics, hypothesis testing, and optimization techniques, with experience in R, Python, or other statistical programming languages

Responsibilities

Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance and spend flighting
Manage and coach a team of analysts to deliver actionable insights, set clear priorities, and ensure high-quality execution that drives marketing strategy decisions
Develop and maintain analytical frameworks to better understand our customers to inform reach channel marketing strategy decisions
Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback
Present key findings up through senior leadership to inform business decisions
Collaborate cross-functionally with teams focused on customer LTV, casino product and integrated marketing strategy
Leverage strong data visualization skills to track key operational metrics, generate actionable insights, and proactively develop ideas, business cases, and performance measurement to keep DraftKings Marketing Analytics best-in-class

Skills

data analysis

stakeholder management

problem solving

data visualization

team management

analytical frameworks

marketing strategy

LTV analysis

cross-functional collaboration

DraftKings

Online platform for fantasy sports and betting

About DraftKings

DraftKings operates in the online gaming and entertainment industry, focusing on daily fantasy sports, sports betting, and online casino games. Users can engage in daily fantasy sports contests for cash prizes, place bets on various sports events, and play casino games like slots, blackjack, roulette, and poker. The platform also includes a marketplace for digital collectibles, allowing users to buy, sell, and trade NFTs of celebrities. DraftKings ensures compliance with gaming regulations, providing a secure environment for its users. Unlike many competitors, DraftKings offers a diverse range of gaming options and revenue streams, attracting a wide audience of sports fans, gamblers, and digital collectors. The company's goal is to create a comprehensive and safe platform for users to enjoy various gaming activities and digital asset trading.

Boston, MassachusettsHeadquarters

2012Year Founded

$911.4MTotal Funding

IPOCompany Stage

Crypto & Web3, GamingIndustries

1,001-5,000Employees

Benefits

Performance Bonus

Company Equity

Risks

Class action lawsuit for alleged unlawful account termination could damage reputation.

Accusations of collusion with FanDuel may lead to antitrust investigations.

Sportsbook+ in New York may face regulatory scrutiny over its subscription model.

Differentiation

DraftKings offers a unique combination of fantasy sports, sports betting, and online casino games.

The company has ventured into the NFT market, expanding its digital collectibles offerings.

DraftKings ensures a secure gaming environment through compliance with gaming authorities.

Upsides

Partnership with Delta Air Lines could open new revenue streams through in-flight gaming.

Launch of Sportsbook+ in New York offers enhanced odds, attracting more subscribers.

Entry into the NFT market taps into the growing digital collectibles trend.

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