Manager, Lab & Clinical Content Marketing

About Dandy

Dandy is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology. By building the operating system for every dental office in America, Dandy is empowering dentists with technology, innovation, and world-class support to achieve more for their practice, their people, and their patients.

About the Role

We are seeking a Clinical Content Marketer to join our Marketing team and play an integral role in supporting our Growth Marketing Strategy and GTM initiatives. If you are a natural storyteller, a strong writer, and love creating high-performing content across various media types (presentations, blogs, ebooks, social media content, video) this role is for you! We are looking for a creator - someone who dreams big ideas and executes them.

This role will lead & create Dandy’s clinical content in a variety of formats including educational webinars & event presentations, long-form clinical case studies, and short-form web, email, and social media content.

Bonus Points: You have a deep understanding of the dental industry, fixed, and removable prosthetics. (MUST BE WILLING TO LEARN)

What You’ll Do

Lab & Clinical Content Strategy

• Dream & develop exciting new ideas for content that aligns with Dandy's business goals, target audiences, and brand voice.
• Collaborate cross-functionally with Growth, Product, and Customer Marketing teams to execute campaigns aimed at customer acquisition, retention, and expansion.
• Measure the performance of content and adjust strategy as needed to ensure effectiveness.

Webinar & Event Presentations

• Partner with subject matter experts, Dandy clinicians, and industry Key Opinion Leaders (KOLs) to develop impactful presentations that position Dandy as a thought leader in the dental industry.
• Craft compelling stories that highlight lab innovation and customer success for webinars and events.
• Bring presentations to life with compelling visuals, gifs, and videos in partnership with the creative team.

Case Studies & Customer Content

• Work closely with Dandy clinicians to create and share their clinical, patient, and business success stories through various formats, including ebooks, videos, web content, and email campaigns.

Website Content

• Serve as the primary clinical and lab copywriting expert for the Dandy website, ensuring high-quality content for the home, product, feature, and editorial pages.

Email, Advertising & Direct Mail Copywriting

• Leverage clinical expertise to develop engaging content and copy for email, advertising, and direct mail campaigns, supporting Dandy’s customer acquisition and expansion efforts.

What We’re Looking For

• 3+ years of content marketing, copywriting, or journalistic experience.
• Bonus points if you have experience in a technical dental role. (e.g. RDA, RDH, Clinician, Lab Technician or currently work in the dental industry)
• Creative thinker with the ability to tell great stories and generate innovative ideas.
• Proven track record of creating compelling content that drives engagement, education and demand.
• Exceptional writing, editing, and proofreading skills with an eye for detail.
• Interpersonal and leadership skills with the ability to work efficiently and effectively with cross-functional teams and external stakeholders like our dentists.
• Demonstrated ability to leverage AI tools and technologies to streamline content creation and optimization processes.
• General knowledge of SEO principles and best practices.
• Experience with social media platforms such as Facebook, Instagram, LinkedIn and YouTube.

Employment Details

• Salary: $135K - $150K
• Location Type: Remote
• Employment Type: FullTime

Benefits

For full time positions, we offer a wide range of best in class, comprehensive and inclusive employee benefits including healthcare, dental, parental planning, mental health benefits, a 401(k) plan.

Req ID: J-335 #LI-Remote