Manager, Lab & Clinical Content Marketing

United States

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$135,000 – $150,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Dental, Healthcare TechnologyIndustries

Requirements

Candidates should have 3+ years of content marketing, copywriting, or journalistic experience, with bonus points for experience in a technical dental role. A creative mindset, exceptional writing, editing, and proofreading skills, and the ability to work effectively with cross-functional teams are essential. Familiarity with AI tools, SEO principles, and social media platforms is also required.

Responsibilities

The Manager, Lab & Clinical Content Marketing will develop and execute content strategies aligned with business goals, create educational content such as webinars and case studies, and serve as the primary copywriting expert for the Dandy website. They will also craft engaging copy for email, advertising, and direct mail campaigns, and partner with subject matter experts and clinicians to tell compelling stories about lab innovation and customer success.

Skills

Content Marketing

Clinical Content

Webinar Development

Event Presentations

Case Studies

Social Media Content

Video Content

Storytelling

Writing

Dental Industry Knowledge

Prosthetics Knowledge

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

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