Partner Marketing Manager (SI Partners)
dbt LabsFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
The ideal candidate will have a proven track record in developing and executing successful webinar and co-marketing programs, with experience in B2B SaaS marketing. Strong strategic thinking, campaign management, and cross-functional collaboration skills are essential, along with the ability to analyze data and drive continuous improvement. Experience with influencer marketing platforms and a deep understanding of the social media landscape are highly desirable.
This role involves defining and owning the webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence. Responsibilities include building a high-impact webinar calendar, developing strategic co-marketing programs with partners, and driving end-to-end webinar production from promotion to follow-up. The manager will also execute joint campaigns, collaborate with internal teams on assets and messaging, manage campaign builds and optimizations, and ensure accurate lead tracking and attribution.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.