Manager I, Surgical Product/Brand Marketing Downstream at Alcon

Sydney, New South Wales, Australia

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ophthalmology, Eye Care, Medical DevicesIndustries

Requirements

Marketing and/or Business-related degree or equivalent
A minimum of 7 years’ experience in marketing roles in medical device industry
Strong analytical skills: getting insights to drive changes
Gaining trust and building relationships with key stakeholders both externally and internally
Strong story-telling both written and verbal, and creative problem-solver with a can-do mind-set
High-level of business acumen, and ability to influence at all levels
Demonstrated ability to manage multiple projects on time and within budget
Collaboration with multiple functions and teams
Strategic and innovative

Responsibilities

Own portfolio-wide marketing strategies for major segments
Support the Director of Marketing in driving the desired behaviours and accountabilities across the team
Demonstrate strong business acumen and effective communication style at all levels of the organisation
Balance traditional and modern marketing principles to deliver exceptional customer experiences
Play a pivotal part in the upcoming launch of Unity VCS/CS
Routinely analyse data for a deeper understanding of the customer, brand, and market, and utilise customer insight to make informed decisions and actionable tactics
Develop the portfolio and brand strategy with clearly defined tactics to support exceptional sales execution, shape the future through Business Model Innovation, pricing framework and NPI launch excellence
Apply best practice for the development, delivery and continuous refinement of brand positioning and marketing messages to execute effective campaigns and drive competitive differentiation
Drive customer engagement through digital initiatives across various channels with effective use of data-analytics and CRM ownership
Partner closely with strategic accounts, sales team, and other cross-functional partners to align on strategic deliverables and promotional efforts to drive business results
Own initiatives inclusive of marketing fundamentals to enhance overall brand equity and awareness

Skills

Market Analysis

Customer Insights

Brand Strategy

Portfolio Strategy

Pricing Framework

NPI Launch

Marketing Campaigns

Business Model Innovation

Data Analysis

Sales Execution

Alcon

Specializes in eye care products and solutions

About Alcon

Alcon specializes in eye care products and vision solutions aimed at improving people's quality of life through better vision. Their product offerings include solutions for cataract surgery, retinal health, and contact lenses. Alcon's products work by utilizing advanced technology and research to provide effective treatments and aids for various eye conditions. What sets Alcon apart from its competitors is its strong emphasis on research and development, ensuring that they remain leaders in the eye care industry. The company's goal is to enhance vision and overall quality of life for individuals while promoting a diverse and inclusive workplace.

Geneva, SwitzerlandHeadquarters

1945Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees