Manager, BWW GO Field Marketing

Employment Type: Full time Location Type: Remote (must be based within the continental U.S. and in reasonable proximity to a major airport for travel purposes) Travel: Up to 30%

Position Overview

The Manager of BWW GO Field Marketing is responsible for leading the execution of local marketing strategies and processes that drive successful new GO openings and support sustained growth across existing locations. This role serves as the primary local marketing expert, guiding franchisees through onboarding, local plans, activations, tools, resources, and community engagement to ensure strong awareness for new locations and continuous sales momentum. The position requires building strong, trust-based relationships with multi-unit franchisees in a fast-paced, remote environment with travel requirements. Collaboration with cross-functional teams such as operations, training, brand, analytics, and national field programs is crucial for alignment and seamless execution of marketing initiatives supporting the GO brand. Beyond execution, this role demands a visionary and proactive approach to identifying marketing needs, implementing effective solutions, and continuously seeking opportunities to grow sales and transactions within brand standards. Field insights will be leveraged to inform continuous improvements to programs, tools, and strategies for enhanced local relevance and long-term performance.

Responsibilities

Field Marketing Support

• Guide franchisees in sustaining and growing sales momentum post-opening by assisting with the activation of local marketing programs, troubleshooting challenges, and strengthening community engagement.
• Provide ongoing guidance on tools and resources to support comparable sales and post-opening retention across GO locations.
• Lead the end-to-end marketing process for new GO openings, including franchisee onboarding, local plan development (media, assets, community engagement, and in-store activation), and execution.
• Ensure all plans and assets align with brand standards and deliver measurable impact.
• Assist in deploying marketing toolkits, creative assets, and promotional strategies to support both opening and ongoing sales growth.

Franchisee Support & Engagement

• Serve as a key point of contact for franchisees during opening phases and beyond.
• Build and foster strong, trust-based relationships with franchisees, remaining accessible for ongoing support, collaboration, and connection.
• Share best practices, provide marketing guidance, and help troubleshoot local challenges to ensure successful launches and long-term performance.
• Navigate difficult conversations professionally, de-escalating issues when possible and escalating to leadership for resolution when necessary.

Team & Cross-Functional Collaboration

• Foster a collaborative, team-first environment that encourages open communication, shared learning, and high performance.
• Actively support team members by offering guidance, sharing knowledge, and stepping in when needed to ensure collective success.
• Demonstrate a team-player mindset by contributing to shared objectives, embracing feedback, and celebrating team and franchisee wins.
• Build strong working relationships across departments to drive alignment, solve challenges, and continuously improve marketing impact at the local level.
• Serve as a reliable and engaged partner to cross-functional teams—including operations, training, brand, analytics, and national field programs—to ensure seamless execution of marketing initiatives.
• Attend internal meetings to stay aligned on initiatives and share field insights and updates.

Experience Qualifications

• Bachelor’s degree in marketing, communications, business, or related field — or equivalent experience.
• 5–7 years of relevant experience in marketing, field marketing, or a related area.
• Proven ability to build trust and communicate effectively with franchisees.
• Strong leadership and team development skills.