Manager, Field Marketing

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Candidates should have a minimum of 6 years of experience in B2B marketing, preferably in financial services or technology. A strong track record in B2B marketing with measurable success is required, along with an in-depth understanding of domestic and international B2B market dynamics. Experience managing large-scale marketing campaigns and events is essential, as well as exceptional interpersonal skills for effective collaboration across teams. Strong analytical skills in marketing performance metrics and familiarity with CRM systems and analytics software are also necessary.

Responsibilities

The B2B Marketing Manager will assist in designing and implementing a comprehensive B2B marketing plan that integrates online and offline activities to enhance brand awareness. They will serve as the primary liaison for the Canton Fair initiative, overseeing the recruitment of overseas suppliers and facilitating their successful participation in events. The manager will work with local marketing teams and third-party vendors to organize and execute 20-30 online and offline events in 2025. They will build and maintain relationships with B2B ecosystem partners, identify and engage local and global influencers, conduct thorough market analysis, and monitor, evaluate, and report on the effectiveness of marketing campaigns.

Skills

B2B marketing

Event Management

Strategic Partnerships

Content Marketing

Market Analysis

Supplier Recruitment

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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